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Pérez Art Museum Miami (PAMM) Target Audience

PAMM's target audience is broad, encompassing art enthusiasts, students, families, and tourists. They offer programs and resources tailored to different age groups and interests, aiming to make art accessible and engaging for everyone. They also cater to individuals seeking event spaces and those interested in Caribbean art through their dedicated institute.

User Segments

Pérez Art Museum Miami (PAMM) Geographic Distribution

PAMM's primary market is the United States, with a significant portion of visitors from Florida and other states. Canada, Brazil, the UK, and Mexico are also notable markets.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
Brazil flag

Brazil

2%
United Kingdom flag

United Kingdom

1.5%
Mexico flag

Mexico

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

PAMM attracts a mix of household sizes, with a higher concentration of couples and small families. The income levels of visitors are diverse, reflecting Miami's demographics.

Employment Status

Income Distribution

Education Level

Pérez Art Museum Miami (PAMM) Behavior Analysis

Behavior Profile

Device Breakdown

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