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Frost Art Museum FIU
HistoryMiami Museum
Phillip and Patricia Frost Museum of Science
Top Marketing Channels
Frost Art Museum FIU
- Social Media Marketing
- Examples: Instagram, Facebook, Twitter
- Campaigns: Exhibition Previews, Artist Spotlights, Event Announcements
- Email Marketing
- Examples: Exhibition updates, Member newsletters, Event invitations
- Campaigns: New Exhibition Alerts, Member Appreciation Month, Holiday Gift Guide
- Content Marketing
- Examples: Exhibition catalogs, Educational resources, Blog posts
- Campaigns: Art in Focus Series, Curator's Corner, Student Art Showcase
Top Sales Channels
- Online Ticket Sales
- Museum website, Third-party ticketing platforms, University event portals
- Early Bird Discounts, Group Rate Promotions, Special Exhibition Access
- Membership Sales
- Membership desk, Online sign-up, Donation drives
- Annual Membership Drive, Student Membership Initiative, Patron Circle Program
- Museum Store
- Online store, Physical gift shop, Pop-up shops
- Holiday Sale, Exhibition-themed Merchandise, Local Artist Spotlight
Pérez Art Museum Miami SWOT Analysis
Strengths
University affiliation providing stable funding and student engagement; Focus on diverse and often academic exhibitions; Strong educational programs tied to FIU curriculum.
Weaknesses
May be perceived as less accessible or intimidating to the general public due to academic ties; Limited marketing budget compared to larger
independent museums; Potentially smaller physical footprint or less prominent location than downtown museums.
Opportunities
Collaborate more with FIU departments for interdisciplinary exhibits; Expand digital offerings for broader reach; Leverage university events and student body for increased attendance.
Threats
Competition from other art museums in the Miami area; Economic downturns impacting university funding and individual donations; Maintaining relevance to a diverse audience beyond the university community.
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