Top Marketing Strategies for Pérez Art Museum Miami (PAMM)

Pérez Art Museum Miami (PAMM) User Persona

Name:

Sophia Rodriguez

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Finding creative inspiration from diverse artists and art forms for her design projects
• Expanding her knowledge of contemporary art and trends to stay relevant in the industry
• Discovering new local artists and exhibitions to attend during her free time

Frustrations

• Lack of time to visit museums as often as she'd like due to a busy work schedule
• Limited access to exclusive art events or workshops that often sell out quickly
• Difficulty in finding information about emerging artists and their work online

Name:

David Chen

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

Tech

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Seeking unique and inspiring venues to host company events or client gatherings
• Staying informed about cultural happenings in Miami to impress clients and network
• Discovering engaging art-related activities to enjoy with his family on weekends

Frustrations

• High cost of renting event spaces at museums and cultural institutions
• Limited availability of event spaces that align with his company's brand image
• Finding age-appropriate and engaging art programs for his children

Name:

Maria Garcia

Age :

55

Gender :

Female

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Filling her free time with enriching cultural experiences and lifelong learning opportunities
• Connecting with other art enthusiasts and joining guided tours or workshops
• Supporting local artists and cultural institutions through memberships or donations

Frustrations

• Limited mobility and accessibility options within some museums or galleries
• Difficulty in navigating online platforms to find information about exhibitions or events
• Lack of personalized recommendations for art experiences tailored to her interests

Pérez Art Museum Miami (PAMM) Geographic and Demographic Insights

Geographic Insights: PAMM's primary market is the United States, with a significant portion of visitors from Florida and other states. Canada, Brazil, the UK, and Mexico are also notable markets.

Demographic Insights: PAMM attracts a diverse audience across age groups, with a slightly higher representation of females. The museum appeals to a wide range of visitors, from young adults to seniors.

Pérez Art Museum Miami (PAMM) Socio-economic Profile

Household and Income Insights: PAMM attracts a mix of household sizes, with a higher concentration of couples and small families. The income levels of visitors are diverse, reflecting Miami's demographics.

Educational and Employment Insights: PAMM's audience is largely composed of individuals with university or college degrees, reflecting a strong interest in arts and culture. The museum attracts working professionals, students, and retirees.

Pérez Art Museum Miami (PAMM) Behavioral Insights

Interest-Based Insights: PAMM's target audience is interested in travel, dining, music, fashion, photography, design, and architecture, suggesting an affinity for cultural experiences and lifestyle pursuits.

Technology and Social Media Usage: PAMM's target audience is active on social media, particularly Instagram and YouTube. They primarily use Android and iOS devices, followed by desktop computers.

Pérez Art Museum Miami (PAMM) Top Competitors