Pair Team : Market and Competitor Analysis

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pairupsystems.com

Pair Team is a healthcare technology company that connects underserved communities to high-quality care by partnering with both healthcare providers and community organizations. They offer a technology platform and care coordination services to support vulnerable patients and address social determinants of health. Pair Team aims to improve health outcomes, reduce emergency room visits, and re-engage patients with primary care.

Company : Pair Team

Industry : Healthcare TechnologyCare CoordinationSocial Determinants of Health

Major Markets

United States

Canada

United Kingdom

Key Competitors

Cityblock Health

Caredove

Aunt Bertha

Pair Team Key Value propositions

Care Coordination Platform

Multi-disciplinary Care Team

Community Partner Network

Improved Health Outcomes

Pair Team Latest news

Finance Colombia » florentino gomes

Mar 18, 2022 ... PairTeam - Ruby on Rails - Fullstack - Remote · Digital Project Manager - Buenos Aires, Argentina · People Analyst Jr. - Buenos Aires, Argentina ...

Opportunities for CMS to improve healthcare access and equity ...

Jan 30, 2024 ... Pair Team https://www.pairteam.com/ (2022). CalAIM ... To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.

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don't forget to include "http://". State/Dept/Province*. * = required field ... PairTeam - Ruby on Rails - Fullstack - Remote · Digital Project Manager ...

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Pair Team SWOT Analysis

Strengths

Strong mission and value proposition.Focus on underserved communities and health equity.Partnership approach connecting healthcare and social services.

Weaknesses

Potential reliance on government funding and regulations.Competition from established telehealth and care coordination companies.Scalability challenges in expanding to new regions and populations.

Opportunities

Growing market demand for value-based care and social determinants of health solutions.Potential to secure partnerships with payers and large healthcare systems.Expansion opportunities in telehealth and remote patient monitoring.

Threats

Changes in healthcare policy and funding priorities.Data privacy and security concerns related to sensitive patient information.Difficulty in attracting and retaining qualified healthcare professionals.

Top Marketing Strategies for Pair Team

Strategic Partnerships with Community Health Centers (CHCs) and Federally Qualified Health Centers (FQHCs)

Partnering with CHCs and FQHCs, which serve a disproportionate number of low-income and uninsured patients, allows Pair Team to reach a larger underserved population and establish a strong foothold in communities with high needs.

Data-Driven Patient Engagement and Outreach Campaigns

Leveraging patient data and insights to personalize outreach campaigns can significantly improve patient engagement and retention, leading to better health outcomes and increased revenue for both Pair Team and its partners.

Expanding Services and Integrations with Existing Healthcare Platforms

Offering additional services like telehealth consultations and integrating with widely used EHR systems can enhance the value proposition for healthcare providers and attract new partners, leading to increased market share and brand recognition.

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Pair Team User Persona

Name:

Dr. Sarah Chen

Age :

42

Gender :

Female

Occupation :

Primary Care Physician

Industry :

Healthcare

Education :

MD, Family Medicine

Preferred platforms

GOALS

Improve health outcomes for her low-income patients by connecting them with essential social services
Streamline care coordination with community organizations to ensure her patients receive holistic support
Reduce unnecessary hospital readmissions among her patients through proactive care management and community-based interventions

Frustrations

Navigating the complex web of community resources to find appropriate support for her patients
Lack of time during patient visits to adequately address both medical and social determinants of health
Difficulty tracking her patients' social service referrals and their effectiveness in addressing their needs

Name:

Mark Williams

Age :

35

Gender :

Male

Occupation :

Social Worker

Industry :

Non-profit

Education :

Master of Social Work (MSW)

Preferred platforms

GOALS

Connect with healthcare providers to create a seamless referral process for his clients in need of medical care
Access a centralized platform to track his clients' social determinant of health needs and progress
Advocate for policies and funding that address systemic barriers to healthcare access for underserved communities

Frustrations

Encountering communication silos between healthcare providers and community organizations, hindering efficient care coordination
Struggling to demonstrate the impact of his organization's work due to a lack of data integration between healthcare and social services
Feeling overwhelmed by the growing needs of his clients and limited resources available to address them

Name:

Maria Rodriguez

Age :

55

Gender :

Female

Occupation :

Community Health Worker

Industry :

Healthcare

Education :

High School Diploma, Certified Community Health Worker

Preferred platforms

GOALS

Empower her community members to navigate the healthcare system and access necessary resources
Bridge the language and cultural barriers that prevent many individuals from receiving equitable healthcare
Advocate for improved access to transportation, healthy food, and safe housing within her community

Frustrations

Facing resistance from individuals who distrust the healthcare system due to past negative experiences
Lack of culturally appropriate resources and services tailored to the specific needs of her community
Feeling undervalued and under-resourced despite playing a critical role in connecting patients to care

Pair Team Geographic and Demographic Insights

Geographic Insights: Pair Team's primary market is the United States, with a strong focus on California due to their emphasis on Medi-Cal. They have limited international presence.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%

Demographic Insights: Pair Team's target audience skews slightly towards females and older age groups (45+), reflecting the demographics most likely to experience health disparities and require care coordination.

Age Distribution

Gender Distribution

Pair Team Socio-economic Profile

Household and Income Insights: Pair Team primarily targets low to medium income households, aligning with their mission of serving underserved communities and addressing health equity.

Educational and Employment Insights: Target users are a mix of employed, retired and students with university or high school education levels, showing the need for accessible healthcare solutions across demographics.

Households Size

Income Distribution

Education Level

Employment Status

Pair Team Behavioral Insights

Interest-Based Insights: Pair Team's target audience is interested in healthcare, social work, technology, community development, public policy, non-profit management and education.

Technology and Social Media Usage: Pair Team's target audience primarily uses Facebook and LinkedIn, followed by Twitter and YouTube. They prefer desktop devices.

Interests

HealthcareSocial WorkTechnologyCommunity DevelopmentPublic PolicyNon-profit ManagementEducation

Device Breakdown

Social Media Usage

Pair Team Top Competitors

Competitor	Estimated market share	Top domains
Cityblock Health	35%	Healthcare Technology, Value-Based Care, Underserved Communities
Caredove	25%	Care Coordination, Referral Management, Community Health
Aunt Bertha	15%	Social Determinants of Health, Resource Navigation, Community Support

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