Top Marketing Strategies for Page Street Publishing Co.

Page Street Publishing Co. User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Find creative and engaging DIY craft projects to do with her elementary school students that align with curriculum standards
• Discover new and exciting children's books to read aloud in class that promote inclusivity and diverse perspectives
• Gather inspiration and practical tips for creating a warm and inviting classroom environment conducive to learning

Frustrations

• Limited budget for classroom supplies and materials
• Finding age-appropriate crafts that are both engaging and educational
• Lack of time for extensive lesson planning and preparation

Name:

Mark Williams

Age :

28

Gender :

Male

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Learn how to cook impressive and flavorful meals at home to impress dates and expand his culinary skills
• Discover new and trendy recipes that are easy to follow and don't require obscure ingredients
• Find healthy and delicious meal prep ideas to save time and maintain a balanced diet during busy work weeks

Frustrations

• Lack of confidence in the kitchen and fear of ruining meals
• Difficulty finding reliable recipes that consistently yield delicious results
• Juggling a busy work schedule with the desire to cook healthy meals at home

Name:

Sarah Lee

Age :

45

Gender :

Female

Occupation :

Stay-at-Home Parent

Industry :

N/A

Education :

Bachelor's Degree, English Literature

Preferred platforms

GOALS

• Find creative and engaging craft projects to do with her children during their free time
• Discover new and exciting young adult fiction books to recommend to her teenage daughter
• Gather inspiration and ideas for decorating her home on a budget

Frustrations

• Limited time for hobbies and personal interests due to family obligations
• Feeling overwhelmed by the sheer volume of craft ideas and inspiration online
• Difficulty finding books that appeal to her daughter's evolving literary tastes

Page Street Publishing Co. Geographic and Demographic Insights

Geographic Insights: Page Street Publishing's primary market is the United States and Canada, reflecting their strong North American presence. However, they also have a notable presence in English-speaking markets like the UK, Australia, and New Zealand.

Demographic Insights: Page Street Publishing primarily targets females aged 25-54, aligning with demographics interested in cooking, crafts, and parenting topics.

Page Street Publishing Co. Socio-economic Profile

Household and Income Insights: Page Street Publishing's audience typically falls within the middle-income bracket and often resides in households of 2-4 people, representing families or couples.

Educational and Employment Insights: The majority of Page Street Publishing's target audience has some college or university education and are primarily employed full-time or are homemakers.

Page Street Publishing Co. Behavioral Insights

Interest-Based Insights: Their audience is interested in practical skills, hobbies, and creative pursuits like cooking, crafts, DIY projects, and reading, with a focus on home and family life.

Technology and Social Media Usage: Page Street's audience is active on social media platforms like Instagram, YouTube, and Facebook, primarily using mobile devices and desktops to access content.

Page Street Publishing Co. Top Competitors