Pace International's target audience primarily consists of B2B entities within the satellite and connectivity industry. This includes independent satellite TV dealers and installers operating in rural and suburban areas who serve residential customers for DISH, DIRECTV, and potentially other satellite internet services. Another key segment is commercial integrators and system installers who deploy satellite and video distribution solutions for businesses, multi-dwelling units (MDUs) like apartments and hotels, hospitals, and other commercial venues. This audience values a wholesale distributor that offers a comprehensive catalog of satellite dishes, receivers, components, tools, and accessories, along with value-added services like technical support, training, and logistics. Additionally, their target audience may extend to internet service providers (ISPs) looking for fixed wireless access (FWA) or Wi-Fi solutions to extend their broadband reach, particularly in challenging environments. The emphasis is on serving businesses that either directly install and maintain satellite systems or those that retail components for such systems, requiring a reliable supply chain and expertise from their wholesale partner.