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Old World Industries Target Audience
OWI targets both individual consumers and businesses across automotive, commercial, and chemical industries. Their retail products, including antifreeze, wiper blades, and lighting, appeal to a broad consumer base. Their commercial offerings, like heavy-duty antifreeze, diesel exhaust fluid, and fleet management solutions, target businesses with fleet vehicles.
User Segments
Old World Industries Geographic Distribution
OWI's primary market is the United States, followed by Canada and Mexico. They also have a presence in European markets like the United Kingdom and Germany.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
OWI targets households of varying sizes, with a primary focus on those with medium income levels.
Employment Status
Income Distribution
Education Level
Old World Industries Behavior Analysis
Behavior Profile
Device Breakdown
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