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OWI targets both individual consumers and businesses across automotive, commercial, and chemical industries. Their retail products, including antifreeze, wiper blades, and lighting, appeal to a broad consumer base. Their commercial offerings, like heavy-duty antifreeze, diesel exhaust fluid, and fleet management solutions, target businesses with fleet vehicles.
OWI's primary market is the United States, followed by Canada and Mexico. They also have a presence in European markets like the United Kingdom and Germany.
United States
Canada
Mexico
United Kingdom
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
OWI targets households of varying sizes, with a primary focus on those with medium income levels.
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