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Old World Industries Target Audience

OWI targets both individual consumers and businesses across automotive, commercial, and chemical industries. Their retail products, including antifreeze, wiper blades, and lighting, appeal to a broad consumer base. Their commercial offerings, like heavy-duty antifreeze, diesel exhaust fluid, and fleet management solutions, target businesses with fleet vehicles.

User Segments

Old World Industries Geographic Distribution

OWI's primary market is the United States, followed by Canada and Mexico. They also have a presence in European markets like the United Kingdom and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
Mexico flag

Mexico

10%
United Kingdom flag

United Kingdom

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

OWI targets households of varying sizes, with a primary focus on those with medium income levels.

Employment Status

Income Distribution

Education Level

Old World Industries Behavior Analysis

Behavior Profile

Device Breakdown

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