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POG Digital is reviving the popular 90s POG craze by creating a blockchain-based gaming and collectibles ecosystem. They offer digital POGs as NFTs across various blockchains like Solana, Ethereum, and Bitcoin, allowing users to collect, stake, and even use them within their upcoming POGMAN's ARCADE. POG Digital aims to tap into the nostalgia of the millennial and Gen X demographics while introducing them to the world of Web3 gaming and digital ownership.
Company : POG Digital
Industry : Blockchain GamingDigital CollectiblesNFT Gaming
POG Digital Key Value propositions
POG Digital Latest news
POG® DIGITAL: Home
PLAY EARN COLLECT. 100% Authentic POG® cardboard coins are backed in the form of POG® blockchain collectibles as POG® has been a trusted COLLECTIBLE, GAME …
Jon Heder (@hederjon) / X
Jun 4. BREAKING NEWS!!! Tigons and @PogDigital ... Skynet Presents - The Bachelorette 2029 https://youtube.com/watch?v=e9E6sGxwOaQ… ... @jonheder @PogDigital #POG # ...
POG Digital Whitepaper.pdf
POG® - Player Owned Gaming Collectibles. ○ Proof Of Greatness Blockchain Authentication. ○ Player Of Game Awards in $POGR. □ Play Of Game Award (top ...
POG Digital™
Innovation for a New Era of Gaming and Collecting. Introducing POGCHAIN™ - the blockchain that stores history, ensures authenticity, and offers efficient ...
POG Digital SWOT Analysis
Strengths
Taps into 90s nostalgia and POG craze.Utilizes blockchain technology for digital ownership.Offers play-to-earn opportunities through POGMAN's ARCADE.
Weaknesses
Reliant on the sustained popularity of nostalgia-based trends.Subject to volatility and regulations within the cryptocurrency market.Faces competition from established players in the NFT gaming space.
Opportunities
Partnerships with 90s brands and IPs for broader appeal.Expansion into the metaverse and virtual experiences.Development of a robust marketplace for POG trading and sales.
Threats
Shifting consumer interests and waning nostalgia.Negative perception or regulation of NFTs and blockchain gaming.Inability to attract and retain a large, active user base.
Top Marketing Strategies for POG Digital
The 'Ugly Brother' Effect
This strategy utilizes the psychological principle of contrast to make POG Digital's offerings appear more appealing. By strategically placing a less desirable alternative alongside their products, it highlights the value and desirability of POG Digital's unique NFTs and blockchain-based gaming experience.
Curiosity-Provoking Question in Ad Creative
This strategy leverages the power of curiosity to capture the attention of POG Digital's target audience. By posing a thought-provoking question related to nostalgia, blockchain technology, or digital collectibles, the ads pique interest and encourage users to learn more about POG Digital.
Leveraged Reciprocity
This strategy builds on the principle of reciprocity by offering value to potential customers in exchange for their engagement. POG Digital can implement this by providing free digital POGs or exclusive access to early game releases to those who subscribe to their newsletter or follow their social media channels.
POG Digital User Persona
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POG Digital Geographic and Demographic Insights
Geographic Insights: POG Digital's primary market is the United States, followed by Canada and the United Kingdom. This aligns with the target audience of millennials and Gen X familiar with the 90s POG trend, likely more prevalent in these regions.
Top Countries
United States
45%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%
Demographic Insights: The target audience consists of 60% males and 40% females, primarily aged 25-44, reflecting the millennial and Gen X demographics familiar with POGs.
Age Distribution
Gender Distribution
POG Digital Socio-economic Profile
Household and Income Insights: The target users typically reside in households of 2-4 people and fall within the middle-income range, suggesting disposable income for hobbies and digital collectibles.
Educational and Employment Insights: Most target users are employed full-time and hold at least a university or college degree, indicating an educated and financially stable demographic.
Households Size
Income Distribution
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Employment Status
POG Digital Behavioral Insights
Interest-Based Insights: The target audience exhibits a diverse range of interests, encompassing gaming, 90s and 2000s music, technology, retro culture, sports, collectibles, and trading cards.
Technology and Social Media Usage: Users are active across various social media platforms, notably YouTube, Instagram, and Facebook. They utilize a mix of desktops, Android, and iOS devices.
Interests
Device Breakdown
Social Media Usage
POG Digital Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Dapper Labs | 30% | NFT Collectibles, Blockchain Gaming, Flow Blockchain |
| Yuga Labs | 25% | NFT Collectibles, Metaverse Development, Community Building |
| Animoca Brands | 20% | Blockchain Gaming, NFT Investments, Metaverse Development |
