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POG Digital's target audience is millennials and Gen X, specifically those who engaged with POGs during the 90s. This demographic, referred to as the "POGGER™ Generation," represents a significant portion of individuals interested in gaming and digital collectibles. They are familiar with the concept of POGs and are likely to be drawn to the nostalgic aspect of the brand.
POG Digital's primary market is the United States, followed by Canada and the United Kingdom. This aligns with the target audience of millennials and Gen X familiar with the 90s POG trend, likely more prevalent in these regions.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target users typically reside in households of 2-4 people and fall within the middle-income range, suggesting disposable income for hobbies and digital collectibles.
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