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POG Digital Target Audience

POG Digital's target audience is millennials and Gen X, specifically those who engaged with POGs during the 90s. This demographic, referred to as the "POGGER™ Generation," represents a significant portion of individuals interested in gaming and digital collectibles. They are familiar with the concept of POGs and are likely to be drawn to the nostalgic aspect of the brand.

User Segments

POG Digital Geographic Distribution

POG Digital's primary market is the United States, followed by Canada and the United Kingdom. This aligns with the target audience of millennials and Gen X familiar with the 90s POG trend, likely more prevalent in these regions.

Top Countries

United States flag

United States

45%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target users typically reside in households of 2-4 people and fall within the middle-income range, suggesting disposable income for hobbies and digital collectibles.

Employment Status

Income Distribution

Education Level

POG Digital Behavior Analysis

Behavior Profile

Device Breakdown

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