Find stats on top websites

Old World Industries

Old World Industries (OWI) is a global company specializing in automotive, commercial, and chemical solutions. They offer a wide range of products, including antifreeze, wiper blades, lighting, and diesel exhaust fluid, catering to both individual consumers and businesses. OWI is committed to innovation, customer satisfaction, and community engagement.

Company : Old World Industries

Industry : AutomotiveChemicalsCommercial Fleet

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Key Competitors

Prestone
Peak
ZEREX

Old World Industries Key Value propositions

Quality
Innovation
Customer Focus
Community Engagement

Old World Industries SWOT Analysis

Strengths

Strong brand recognition and reputationDiverse product portfolio catering to various needsEstablished distribution network reaching consumers and businesses

Weaknesses

Dependence on automotive industry performanceIntense competition from established playersPotential price sensitivity in certain product segments

Opportunities

Expanding into emerging markets with growing automotive sectorsDeveloping innovative and eco-friendly product formulationsLeveraging digital channels to enhance customer engagement and loyalty

Threats

Fluctuations in raw material costsEvolving environmental regulations impacting chemical formulationsShifting consumer preferences towards electric and autonomous vehicles

Top Marketing Strategies for Old World Industries

Content Marketing and Influencer Partnerships

Develop informative content, such as blog posts, videos, and infographics, that educates consumers and businesses on the benefits of OWI products. Partner with automotive influencers and industry experts to reach a wider audience and build brand credibility.

Targeted Advertising and Retargeting Campaigns

Utilize online advertising platforms like Google Ads and social media to target specific customer segments based on their interests and demographics. Implement retargeting strategies to re-engage website visitors who have shown interest in OWI products.

Customer Loyalty Program and Referral Incentives

Create a loyalty program that rewards repeat customers with discounts, exclusive offers, and early access to new products. Implement a referral program that incentivizes existing customers to recommend OWI products to their network.

Apply these strategies to your business with just one-click at Waxwing.ai

Old World Industries User Persona

Old World Industries Geographic and Demographic Insights

Geographic Insights: OWI's primary market is the United States, followed by Canada and Mexico. They also have a presence in European markets like the United Kingdom and Germany.

Top Countries

  • United States flag

    United States

    60%

  • Canada flag

    Canada

    15%

  • Mexico flag

    Mexico

    10%

  • United Kingdom flag

    United Kingdom

    7.5%

  • Germany flag

    Germany

    7.5%

Demographic Insights: OWI's target audience skews slightly male and spans a wide age range, with a higher concentration in the 35-54 age bracket.

Age Distribution

Gender Distribution

Old World Industries Socio-economic Profile

Household and Income Insights: OWI targets households of varying sizes, with a primary focus on those with medium income levels.

Educational and Employment Insights: OWI's target market largely consists of individuals with some college or university education, primarily employed full-time or as business owners.

Households Size

Income Distribution

Education Level

Employment Status

Old World Industries Behavioral Insights

Interest-Based Insights: OWI's audience shows interest in cars, trucks, DIY repairs, maintenance, fleet management, logistics, and chemicals.

Technology and Social Media Usage: OWI's audience engages heavily on YouTube. They prefer a mix of desktop and mobile devices, indicating diverse online behavior.

Interests

carstrucksDIY car repairvehicle maintenancefleet managementlogisticschemicals

Device Breakdown

Social Media Usage

Old World Industries Top Competitors

Competitor
Estimated market share
Top domains
Prestone35.2%Automotive, Chemicals, DIY
Peak30.5%Automotive, Chemicals, Performance
ZEREX25.8%Automotive, Chemicals, Commercial

Previous

outperphorm.com/

Next

patreon.com

logo

[email protected]