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Old World Industries (OWI) is a global company specializing in automotive, commercial, and chemical solutions. They offer a wide range of products, including antifreeze, wiper blades, lighting, and diesel exhaust fluid, catering to both individual consumers and businesses. OWI is committed to innovation, customer satisfaction, and community engagement.
Company : Old World Industries
Industry : AutomotiveChemicalsCommercial Fleet
Old World Industries Key Value propositions
Old World Industries Latest news
Old World Industries
Our Company · Celebrate 50 Years of Excellence · OWI Brands · OWI Commercial Products · OWI Retail Products · Latest news & Insights · How can we help you?
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Old World Industries SWOT Analysis
Strengths
Strong brand recognition and reputationDiverse product portfolio catering to various needsEstablished distribution network reaching consumers and businesses
Weaknesses
Dependence on automotive industry performanceIntense competition from established playersPotential price sensitivity in certain product segments
Opportunities
Expanding into emerging markets with growing automotive sectorsDeveloping innovative and eco-friendly product formulationsLeveraging digital channels to enhance customer engagement and loyalty
Threats
Fluctuations in raw material costsEvolving environmental regulations impacting chemical formulationsShifting consumer preferences towards electric and autonomous vehicles
Top Marketing Strategies for Old World Industries
Content Marketing and Influencer Partnerships
Develop informative content, such as blog posts, videos, and infographics, that educates consumers and businesses on the benefits of OWI products. Partner with automotive influencers and industry experts to reach a wider audience and build brand credibility.
Old World Industries User Persona
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Old World Industries Geographic and Demographic Insights
Geographic Insights: OWI's primary market is the United States, followed by Canada and Mexico. They also have a presence in European markets like the United Kingdom and Germany.
Top Countries
United States
60%
Canada
15%
Mexico
10%
United Kingdom
7.5%
Germany
7.5%
Demographic Insights: OWI's target audience skews slightly male and spans a wide age range, with a higher concentration in the 35-54 age bracket.
Age Distribution
Gender Distribution
Old World Industries Socio-economic Profile
Household and Income Insights: OWI targets households of varying sizes, with a primary focus on those with medium income levels.
Educational and Employment Insights: OWI's target market largely consists of individuals with some college or university education, primarily employed full-time or as business owners.
Households Size
Income Distribution
Education Level
Employment Status
Old World Industries Behavioral Insights
Interest-Based Insights: OWI's audience shows interest in cars, trucks, DIY repairs, maintenance, fleet management, logistics, and chemicals.
Technology and Social Media Usage: OWI's audience engages heavily on YouTube. They prefer a mix of desktop and mobile devices, indicating diverse online behavior.
Interests
Device Breakdown
Social Media Usage
Old World Industries Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Prestone | 35.2% | Automotive, Chemicals, DIY |
| Peak | 30.5% | Automotive, Chemicals, Performance |
| ZEREX | 25.8% | Automotive, Chemicals, Commercial |
