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Outback Presents Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Marketing Coordinator

Education: Bachelor's Degree

Age: 20

Gender: Male

Occupation: Student

Education: Associate Degree

Age: 29

Gender: Female

Occupation: Retail Manager

Education: Bachelor's Degree

Chloe The Comedy Connoisseur

Chloe The Comedy Connoisseur

Age: 24
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree
Industry: Tech
Channels: InstagramTikTokYouTube

Goals

  • To discover new and trending comedy acts
  • To attend live comedy shows with friends frequently
  • To find exclusive pre-sale access to popular events.

Pain Points

  • Missing out on sold-out show tickets
  • Difficulty finding affordable tickets for popular shows
  • Limited options for local live comedy venues.

Outback Presents Geographic Distribution

Primarily focused on North America, with significant operations in the US and Canada, extending slightly internationally.

Top Countries

United States flag

United States

90%
Canada flag

Canada

8%
Mexico flag

Mexico

0.8%
United Kingdom flag

United Kingdom

0.6%
Australia flag

Australia

0.6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Customers often live in 1-4 person households, with a predominant medium to high income level.

Employment Status

Income Distribution

Education Level

Outback Presents Behavior Analysis

Behavior Profile

Live Entertainment
Comedy Shows
Music Concerts
Festivals
Ticket Purchase
Community Engagement
Pop Culture
Digital Media
Online Interaction
Social Media
YouTube
Instagram
TikTok
Privacy
Giveaways
Merchandise
Travel
Dining Out
Seamless Experience
Data Rights

Device Breakdown

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