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Major Markets
United States
Canada
MexicoKey Competitors
Select a competitor
Live Nation Entertainment
AEG Presents
Top Marketing Channels
Live Nation Entertainment
- Social Media Marketing
- Examples: Facebook, Instagram, Twitter
- Campaigns: Live Nation Presale Alerts, Artist Spotlight, Festival Countdown
- Email Marketing
- Examples: Newsletter Subscriptions, Tour Announcements, Exclusive Fan Offers
- Campaigns: Live Nation Concert Alerts, Ticketmaster Deal Alerts, Fan Appreciation Emails
- Digital Advertising
- Examples: Google Ads, Display Ads, Programmatic Advertising
- Campaigns: Concert Search Campaigns, Festival Awareness Ads, Retargeting Ticket Buyers
Top Sales Channels
- Direct Ticketing Platform
- LiveNation.com, Ticketmaster.com (owned subsidiary), Venue Box Offices
- Verified Fan Presale, Platinum Tickets, Official Platinum Seats
- Partnerships & Sponsorships
- Brand partnerships for exclusive presales, Credit card company collaborations, Music festival sponsorships
- Citi Presale Access, Verizon Up Rewards, Coca-Cola Fan Zone
- Mobile App Sales
- Live Nation App, Ticketmaster App, Venue Apps
- In-App Exclusive Offers, Mobile-Only Presales, Digital Ticketing Adoption
Outback Presents SWOT Analysis
Strengths
Dominant market share
Extensive venue network
Strong artist relationships
Global reach
Integrated ticketing platform (Ticketmaster).
Weaknesses
High operating costs
Susceptible to public health crises
Negative public perception regarding service fees and scalping
Potential for antitrust scrutiny.
Opportunities
Expansion into emerging markets
Diversification into virtual events
Enhanced fan experience through technology
Strategic acquisitions of smaller promoters.
Threats
Competition from independent promoters and new entrants
Regulatory changes impacting ticketing
Economic downturn affecting discretionary spending
Artist self-promotion and direct-to-fan sales.
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