Top Marketing Strategies for Outback Presents

Outback Presents User Persona

Name:

Emily Jones

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Discovering unique and memorable live entertainment experiences to attend with friends and share on social media
• Staying up-to-date on upcoming concerts and festivals featuring her favorite artists and genres, particularly indie and pop music
• Finding affordable ticket options and packages to attend multiple events without breaking the bank

Frustrations

• Missing out on tickets to popular events due to high demand or slow internet connection
• Dealing with long lines and crowded venues at concerts and festivals
• Struggling to coordinate schedules with friends to attend events together

Name:

John Smith

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Finding a diverse range of comedy shows and music festivals to attend with his partner, particularly those featuring emerging artists and unique genres
• Enjoying high-quality live entertainment experiences with excellent sound systems and comfortable seating
• Sharing his passion for music and comedy with others by recommending events and artists to friends

Frustrations

• Encountering technical difficulties when purchasing tickets online or navigating event websites
• Dealing with overpriced drinks and food at concerts and festivals
• Feeling overwhelmed by the crowds and noise levels at larger events

Name:

Sarah Williams

Age :

23

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

Bachelor's Degree, Journalism

Preferred platforms

GOALS

• Attending a mix of comedy shows, music concerts, and festivals that align with her eclectic taste and budget
• Discovering new artists and expanding her musical horizons by attending live performances
• Creating lasting memories and sharing her experiences with friends and followers on social media

Frustrations

• Balancing her academic workload with her desire to attend multiple live events each month
• Affording the cost of tickets, transportation, and other expenses associated with attending live entertainment
• Feeling overwhelmed by the sheer volume of events and struggling to choose which ones to prioritize

Outback Presents Geographic and Demographic Insights

Geographic Insights: Outback Presents' primary market is the United States, accounting for a significant majority of users. Canada follows as a secondary market with a small percentage.

Demographic Insights: Outback Presents sees a fairly even gender distribution. The target audience is predominantly young adults aged 18-34, indicating a preference for live entertainment among this demographic.

Outback Presents Socio-economic Profile

Household and Income Insights: Outback Presents' target market largely consists of individuals in households of 2 to 4 people, primarily with medium income levels, reflecting the affordability of their events.

Educational and Employment Insights: The majority of Outback Presents' target users are employed full-time with a university or college degree, signifying a strong interest in live entertainment among young professionals.

Outback Presents Behavioral Insights

Interest-Based Insights: Outback Presents' audience enjoys a diverse range of interests, including music, comedy, travel, movies, food, nightlife, and arts & theatre, suggesting a preference for engaging and social experiences.

Technology and Social Media Usage: Outback Presents' target audience is highly active on social media, particularly Instagram and YouTube, and primarily uses a mix of Android and iOS devices.

Outback Presents Top Competitors