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Omaze Target Audience
User Segments
Age: 52
Gender: Female
Occupation: Senior Consultant
Education: Master's Degree
Age: 48
Gender: Male
Occupation: Investment Manager
Education: Bachelor's Degree
Age: 45
Gender: Female
Occupation: Head of Department, Hospital
Education: Professional Degree
Catherine Thompson
Goals
- To make a tangible difference through charitable contributions
- To secure a financially stable and comfortable future for her family
- To balance professional success with personal fulfillment and ethical living.
Pain Points
- Difficulty in finding transparent and impactful charitable initiatives
- Limited time due to demanding professional commitments
- Concerns about financial security amidst economic uncertainties and inflation.
Omaze Geographic Distribution
Omaze focuses heavily on the UK market, with significant operations in the US. Future expansion to other developed nations like Canada, Australia, and Germany is likely.
Top Countries
United Kingdom
United States
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly middle to high-income, often in 3-4 person households, indicating financial stability and desire for luxury.
Employment Status
Income Distribution
Education Level
Omaze Behavior Analysis
Behavior Profile
Device Breakdown
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