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Omaze Target Audience

Omaze targets a broad audience interested in luxury prizes and charitable giving. This includes individuals who regularly participate in sweepstakes and lotteries, as well as those passionate about supporting specific causes. Their UK expansion suggests a focus on English-speaking demographics.

User Segments

Omaze Geographic Distribution

Omaze's primary market is the US, followed by the UK. Other significant markets include Canada, Australia and Germany, reflecting a focus on English-speaking and Western countries.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

20%
Canada flag

Canada

7%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Omaze attracts users across income levels with a higher concentration in the Medium income bracket. They typically belong to households of 2 or families of 3-4.

Employment Status

Income Distribution

Education Level

Omaze Behavior Analysis

Behavior Profile

Device Breakdown

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