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Major Markets
United Kingdom
United States
CanadaKey Competitors
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Prize Draws
BotB (Best of the Best)
Top Marketing Channels
Prize Draws
- Search Engine Marketing
- Examples: Google Ads, Bing Ads, SEO blog posts
- Campaigns: Win a Car, Luxury Holiday Giveaway, Tech Gadget Bonanza
- Social Media Marketing
- Examples: Facebook ads, Instagram contests, Twitter promotions
- Campaigns: Daily Prize Alert, Weekend Giveaway, Share to Win
- Email Marketing
- Examples: Newsletter, promotional emails, abandoned cart reminders
- Campaigns: New Prize Drop, Last Chance to Enter, Exclusive Subscriber Offers
Top Sales Channels
- Website Direct Sales
- Online entry forms, direct purchase pages, prize bundles
- Limited Time Entry, Early Bird Discount, Bulk Entry Bonus
- Affiliate Marketing
- Promotional links on partner websites, coupon sites, influencer collaborations
- Partner Exclusive Draw, Influencer Code Discount, Referral Bonus
- Retargeting Ads
- Display ads on websites visited, social media retargeting, email follow-ups
- Still Interested?, Don't Miss Out, Your Dream Prize Awaits
Omaze SWOT Analysis
Strengths
Wide variety of prizes
frequent new draws
strong online presence.
Weaknesses
May lack transparency in prize funding compared to charity-linked models
potential for lower perceived value per entry
high competition in the general prize draw market.
Opportunities
Partner with more brands for exclusive prizes
expand into niche prize categories
develop subscription models for consistent engagement.
Threats
Increased regulatory scrutiny on online prize draws
user fatigue from constant promotions
competition from dedicated charity prize draws.
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