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Omaze

Omaze is a for-profit fundraising platform that hosts sweepstakes for luxurious prizes, with a portion of the proceeds going to charity. They offer experiences like meeting celebrities and winning cars, with a guaranteed minimum donation for each charity partner. Omaze operates in the US and UK, raising millions for charities since its inception.

Company : Omaze

Industry : Charity FundraisingOnline SweepstakesExperiential Marketing

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

Key Competitors

GoFundMe
DonorChoose
Charitybuzz

Omaze Key Value propositions

Charitable Giving
Luxury Experiences
Sweepstakes Model
Celebrity Partnerships

Omaze SWOT Analysis

Strengths

Unique fundraising model attracting a broad audience.Partnerships with celebrities and high-profile brands.Strong online presence and effective marketing campaigns.

Weaknesses

Reliance on large-value prizes might limit the participant pool.Potential for negative perception due to the for-profit model.Success heavily depends on celebrity appeal and partnerships.

Opportunities

Expand to new geographic markets and demographics.Introduce tiered prize options to attract wider participation.Develop strategic partnerships with non-profit organizations.

Threats

Top Marketing Strategies for Omaze

Leveraged Reciprocity

This strategy involves giving something valuable to potential customers for free, like a limited-time discount or exclusive content. This can encourage them to donate to Omaze's charities, fostering a sense of obligation and increasing charitable contributions.

Personalized User Onboarding

Tailoring the onboarding experience for new users based on their interests and donation history can significantly boost engagement and increase the likelihood of repeat donations. This can be achieved through personalized email sequences, targeted content recommendations, and customized donation suggestions.

Content-Specific Call-to-Action Optimization

This involves crafting compelling calls to action that are directly relevant to the specific content a user is engaging with. For example, showcasing the impact of a specific charity on a donation page can lead to higher conversion rates and encourage users to support that particular cause.

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Omaze User Persona

Omaze Geographic and Demographic Insights

Geographic Insights: Omaze's primary market is the US, followed by the UK. Other significant markets include Canada, Australia and Germany, reflecting a focus on English-speaking and Western countries.

Top Countries

  • United States flag

    United States

    60%

  • United Kingdom flag

    United Kingdom

    20%

  • Canada flag

    Canada

    7%

  • Australia flag

    Australia

    5%

  • Germany flag

    Germany

    3%

Demographic Insights: Omaze's target audience skews slightly towards females, with a higher concentration in the 25-34 age group, suggesting a preference for experiences and charitable giving.

Age Distribution

Gender Distribution

Omaze Socio-economic Profile

Household and Income Insights: Omaze attracts users across income levels with a higher concentration in the Medium income bracket. They typically belong to households of 2 or families of 3-4.

Educational and Employment Insights: Majority of Omaze users are employed full-time with a significant portion having university or college level education, reflecting an audience with disposable income and interest in experiences.

Households Size

Income Distribution

Education Level

Employment Status

Omaze Behavioral Insights

Interest-Based Insights: Omaze users show interest in travel, luxury goods, celebrity culture and investment opportunities, aligning with their desire for aspirational experiences and charitable giving.

Technology and Social Media Usage: Omaze users are active on social media, particularly Instagram, YouTube and Facebook. They primarily access the platform through desktop and mobile devices (Android and iOS).

Interests

TravelPhilanthropyLuxury GoodsCelebrity CultureFilm and TelevisionReal EstateInvestment Opportunities

Device Breakdown

Social Media Usage

Omaze Top Competitors

Competitor
Estimated market share
Top domains
GoFundMe60%Charity Fundraising, Crowdfunding, Social Impact
DonorChoose25%Educational Charity, Crowdfunding, Classroom Projects
Charitybuzz15%Luxury Charity Auctions, Experiences, Celebrity Meetups

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