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Omaze is a for-profit fundraising platform that hosts sweepstakes for luxurious prizes, with a portion of the proceeds going to charity. They offer experiences like meeting celebrities and winning cars, with a guaranteed minimum donation for each charity partner. Omaze operates in the US and UK, raising millions for charities since its inception.
Company : Omaze
Industry : Charity FundraisingOnline SweepstakesExperiential Marketing
Omaze Key Value propositions
Omaze SWOT Analysis
Strengths
Unique fundraising model attracting a broad audience.Partnerships with celebrities and high-profile brands.Strong online presence and effective marketing campaigns.
Weaknesses
Reliance on large-value prizes might limit the participant pool.Potential for negative perception due to the for-profit model.Success heavily depends on celebrity appeal and partnerships.
Opportunities
Expand to new geographic markets and demographics.Introduce tiered prize options to attract wider participation.Develop strategic partnerships with non-profit organizations.
Threats
Top Marketing Strategies for Omaze
Personalized User Onboarding
Tailoring the onboarding experience for new users based on their interests and donation history can significantly boost engagement and increase the likelihood of repeat donations. This can be achieved through personalized email sequences, targeted content recommendations, and customized donation suggestions.
Content-Specific Call-to-Action Optimization
This involves crafting compelling calls to action that are directly relevant to the specific content a user is engaging with. For example, showcasing the impact of a specific charity on a donation page can lead to higher conversion rates and encourage users to support that particular cause.
Omaze User Persona
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Preferred platforms
GOALS
Frustrations
Omaze Geographic and Demographic Insights
Geographic Insights: Omaze's primary market is the US, followed by the UK. Other significant markets include Canada, Australia and Germany, reflecting a focus on English-speaking and Western countries.
Top Countries
United States
60%
United Kingdom
20%
Canada
7%
Australia
5%
Germany
3%
Demographic Insights: Omaze's target audience skews slightly towards females, with a higher concentration in the 25-34 age group, suggesting a preference for experiences and charitable giving.
Age Distribution
Gender Distribution
Omaze Socio-economic Profile
Household and Income Insights: Omaze attracts users across income levels with a higher concentration in the Medium income bracket. They typically belong to households of 2 or families of 3-4.
Educational and Employment Insights: Majority of Omaze users are employed full-time with a significant portion having university or college level education, reflecting an audience with disposable income and interest in experiences.
Households Size
Income Distribution
Education Level
Employment Status
Omaze Behavioral Insights
Interest-Based Insights: Omaze users show interest in travel, luxury goods, celebrity culture and investment opportunities, aligning with their desire for aspirational experiences and charitable giving.
Technology and Social Media Usage: Omaze users are active on social media, particularly Instagram, YouTube and Facebook. They primarily access the platform through desktop and mobile devices (Android and iOS).
Interests
Device Breakdown
Social Media Usage
Omaze Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| GoFundMe | 60% | Charity Fundraising, Crowdfunding, Social Impact |
| DonorChoose | 25% | Educational Charity, Crowdfunding, Classroom Projects |
| Charitybuzz | 15% | Luxury Charity Auctions, Experiences, Celebrity Meetups |
