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Industry Landscape
The charitable fundraising market is experiencing a shift towards digital platforms and innovative models. Hybrid approaches, combining entertainment and social good, are gaining traction. Transparency and impact reporting are crucial for donor trust, while technology continues to streamline processes and expand reach.
Total Assets Under Management (AUM)
Total Charitable Donations in United Kingdom
~£13.9 billion (2022)
(1.7% CAGR)
- Individual giving drives the majority of donations.
- Digital fundraising channels show consistent growth.
- Major gifts and corporate donations contribute significantly.
Total Addressable Market
15 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Blockchain for Transparency
Utilizing blockchain technology to create immutable and transparent records of donations, prize draws, and fund allocation, enhancing donor trust and accountability.
AI-Powered Personalization
Leveraging artificial intelligence to analyze donor behavior and preferences, enabling hyper-personalized outreach, prize suggestions, and charity matching to increase engagement.
Gamified Giving Platforms
Integrating advanced gaming mechanics and virtual reality (VR)/augmented reality (AR) experiences into fundraising platforms to make charitable giving more interactive, immersive, and entertaining.
Impactful Policy Frameworks
Gambling Act 2005 (Amended)
The Gambling Act 2005 governs all gambling activities in Great Britain, including lotteries and prize draws, and has seen recent amendments to address online gambling and consumer protection.
This act directly impacts Omaze by dictating licensing requirements, advertising standards, and ensuring fairness and responsible gaming practices, which are crucial for maintaining its legitimacy and preventing it from being classified solely as gambling.
Data Protection Act 2018 (GDPR Compliant)
The Data Protection Act 2018 implements the EU's General Data Protection Regulation (GDPR) in the UK, setting strict rules on how personal data is collected, stored, and processed.
This policy mandates rigorous data privacy practices for Omaze, affecting how it collects and uses participant data for marketing and operations, and requiring transparent consent mechanisms.
Charities Act 2011 (as amended)
The Charities Act 2011 consolidates charity law in England and Wales, governing the registration, regulation, and administration of charities, including their fundraising activities.
This act directly influences Omaze's partnerships with UK charities by setting standards for how charitable funds are raised and distributed, ensuring compliance and safeguarding the reputation of its charity partners.
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