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NowThis News Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Product Manager

Education: Master's Degree, Business Administration

Age: 25

Gender: Female

Occupation: Startup Founder

Education: Bachelor's Degree, Business Management

Aisha Rahman

Aisha Rahman

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeReddit

Goals

  • To continuously upskill in emerging technologies to remain competitive in the job market
  • To contribute to innovative projects that have a significant impact on users and society
  • To achieve a senior technical leadership position within the next five years.

Pain Points

  • Lack of clear career progression paths within current company
  • Difficulty in balancing demanding work hours with personal development and well-being
  • Keeping up with the rapid pace of technological change and acquiring new skills efficiently.

NowThis News Geographic Distribution

Predominantly strong in North America, particularly the US, with some presence in other English-speaking countries. Growth potential in emerging markets.

Top Countries

United States flag

United States

70%
Canada flag

Canada

8.5%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
India flag

India

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users likely live in smaller to medium households. Income levels are primarily medium, reflecting a broad appeal to diverse financial backgrounds.

Employment Status

Income Distribution

Education Level

NowThis News Behavior Analysis

Behavior Profile

Social Media
Video News
YouTube
Instagram
TikTok
Current Events
Social Issues
Pop Culture
Technology
Environmental Sustainability
Mental Health
Short-form Content
Youth-Oriented
Viral Content
Mobile Usage
Online Discussion
Activism
Information Consumption
Digital Engagement

Device Breakdown

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