Find stats on top websites
NowMedia Network is a digital media company focused on human-centered storytelling that inspires action and connection. They achieve this through various brands like NowThis, NowHer, NowFood, and more, catering to specific interests within their target demographic. The company boasts impressive reach and engagement metrics, making them an attractive partner for advertisers.
Company : NowThis News
Industry : Digital MediaSocial Media MarketingContent Creation
NowThis News Key Value propositions
NowThis News Latest news
Winona LaDuke: the Indigenous Activist Inspiring the Next Generation
Mar 25, 2022 ... Skip to main content. Like NowThis News on Facebook. Follow ... NowThis News Cookie Settings. You can decide who you will allow to ...
NowThis Kids: 'The Invisible String' Author Patrice Karst on Loss ...
Feb 16, 2021 ... NowThis News Cookie Settings. You can decide who you will allow to set third-party cookies on your browser or device by clicking on the ...
Teens Are Going to “Detox Camps” for Smartphone Addiction ...
Oct 28, 2019 ... Skip to main content. Like NowThis News on Facebook. Follow ... NowThis News Cookie Settings. You can decide who you will allow to ...
Black Women Die from Childbirth Complications At Alarming Rates ...
Nov 28, 2018 ... Skip to main content. Like NowThis News on Facebook. Follow ... NowThis News Cookie Settings. You can decide who you will allow to ...
NowThis News SWOT Analysis
Strengths
Strong brand recognition among target audience.Large and engaged social media following.Focus on human-centered storytelling that resonates with younger generations.
Weaknesses
Reliance on social media platforms for distribution.Competition from other digital media companies.Potential for negative feedback or controversies on social media.
Opportunities
Expand into new content formats and platforms.Partner with brands for sponsored content and campaigns.Leverage data and analytics to further refine target audience and content strategy.
Threats
Changing social media algorithms and user behavior.Increased competition for advertising revenue.Spread of misinformation and the potential for reputational damage.
Top Marketing Strategies for NowThis News
Expand Into Emerging Social Platforms
Explore opportunities to establish a presence on emerging social platforms popular with Gen Z and Millennials, such as TikTok or Twitch, to reach new audiences and capitalize on emerging trends. This will allow NowMedia Network to stay relevant and competitive in the evolving digital landscape.
NowThis News User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
NowThis News Geographic and Demographic Insights
Geographic Insights: NowThis News likely sees the majority of its user base in the United States, followed by significant user bases in India and the United Kingdom.
United States
60%
India
15%
United Kingdom
5%
Canada
4%
Australia
3%
Demographic Insights: NowThis News primarily targets Gen Z and Millennials, with a slight preference towards female users within this age group.
NowThis News Socio-economic Profile
Household and Income Insights: The target audience for NowThis News includes a mix of household sizes, with a higher concentration in the 2-4 member range. The income level skews towards middle-income earners.
Educational and Employment Insights: A large portion of the target users are students or employed full-time, reflecting their age demographic. They are highly educated, mostly with university or college degrees.
NowThis News Behavioral Insights
Interest-Based Insights: NowThis News' target audience has diverse interests, encompassing music, fashion, travel, gaming, social activism, food, and technology.
Technology and Social Media Usage: Users prefer YouTube, Instagram, and Twitter, primarily accessing content through Android and iOS devices. Desktop usage is significantly lower.
NowThis News Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Vice Media | 15.2% | News, Culture, Documentary |
BuzzFeed | 12.5% | News, Entertainment, Lifestyle |
Vox Media | 10.8% | News, Politics, Technology |