GOALS

• Identify and leverage emerging digital media trends to inform innovative brand campaigns that resonate with younger demographics
• Develop data-driven strategies for optimizing ad spend and maximizing reach on platforms frequented by Gen Z and Millennials
• Collaborate with creative teams to develop compelling and shareable content that aligns with brand values and resonates with target audience interests

Frustrations

• Cutting through the noise and capturing the attention of a highly distracted and discerning target audience
• Measuring the effectiveness of brand campaigns across various social media platforms with disparate metrics
• Convincing stakeholders to invest in new and unproven digital marketing strategies targeting younger demographics

GOALS

• Secure partnerships and collaborations with influential content creators and media platforms to expand brand reach and engagement
• Develop and execute data-driven content marketing strategies that drive meaningful audience engagement and brand loyalty
• Stay ahead of the curve on emerging social media trends and technologies to maintain a competitive edge in the ever-evolving digital landscape

Frustrations

• Encountering difficulty in accurately measuring and demonstrating the return on investment (ROI) for content marketing initiatives
• Managing and optimizing content across multiple social media platforms to maintain brand consistency and maximize reach
• Adapting to the constantly evolving digital landscape and the emergence of new social media platforms and content consumption habits