Top Marketing Strategies for Odysee

Odysee User Persona

Name:

Ethan Carter

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Access and share content freely without censorship or algorithmic manipulation
• Discover and engage with alternative viewpoints and independent creators
• Support a decentralized and open-source platform for content creation and consumption

Frustrations

• Limited content diversity and algorithmic censorship on mainstream platforms
• Lack of control over data privacy and content ownership
• Difficulty discovering and supporting independent content creators

Name:

Sophia Rodriguez

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Find a platform that aligns with personal values and supports free speech
• Discover engaging and uncensored video content
• Connect with like-minded individuals and communities online

Frustrations

• Increasing censorship and shadow banning on mainstream social media platforms
• Lack of transparency and control over content distribution
• Difficulty finding authentic and unfiltered content

Name:

David Lee

Age :

22

Gender :

Male

Occupation :

Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Explore a wider range of content and perspectives beyond mainstream platforms
• Engage with content creators who share similar values and interests
• Be part of a community that values free speech and open dialogue

Frustrations

• Limited exposure to diverse viewpoints and alternative narratives
• Censorship and suppression of content that challenges the status quo
• Lack of transparency and accountability from mainstream platforms

Odysee Geographic and Demographic Insights

Geographic Insights: Odysee's largest market is the United States, followed by Canada and the UK. The platform has a growing presence in Europe and Australia.

Demographic Insights: Odysee's core demographic is males aged 25-34. The platform attracts a younger, tech-savvy audience interested in free speech and alternative viewpoints.

Odysee Socio-economic Profile

Household and Income Insights: Odysee users typically come from households with 1-2 people and have medium income levels, reflecting the platform's appeal to young professionals and students.

Educational and Employment Insights: Odysee users are primarily employed full-time or are self-employed, and hold at least a University or College level education, indicating a tech-savvy and entrepreneurial user base.

Odysee Behavioral Insights

Interest-Based Insights: Users are interested in technology, blockchain, finance, cryptocurrency, videos, streaming, and censorship, aligning with Odysee's focus on decentralized content and free speech.

Technology and Social Media Usage: Odysee users primarily access the platform via Desktop (45.8%), followed by Android (32.6%) and iOS (21.6%). They are highly active on Youtube, Twitter and Reddit.

Odysee Top Competitors