Find stats on top websites
Industry Landscape
The digital media news industry is characterized by a shift towards short-form video content and social media distribution, especially targeting younger audiences. Competition is intense, with a constant need to adapt to evolving platform algorithms and audience consumption habits. Monetization remains a key challenge, despite strong engagement.
Total Assets Under Management (AUM)
Digital Advertising Revenue in United States
~226 billion USD (2023, U.S. Digital Advertising Revenue)
(10.4% CAGR)
- Mobile advertising is the largest segment.
- Video advertising shows strong growth.
- Social media advertising continues to expand.
Total Addressable Market
226 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Content Creation
AI models capable of producing short-form video scripts, social media captions, and even basic video edits, significantly increasing content output speed and scale.
Interactive Video Formats
Technologies enabling clickable elements, polls, and branching narratives within short-form news videos, boosting audience engagement and data collection.
Decentralized Social Media Platforms
New social networks built on blockchain or federated protocols that offer creators more control over content distribution and monetization, potentially reducing reliance on traditional platforms.
Impactful Policy Frameworks
Children's Online Privacy Protection Act (COPPA) Enforcement (Ongoing)
COPPA, enforced by the FTC, restricts data collection from children under 13 and requires parental consent. Recent interpretations emphasize compliance for platforms and content creators targeting mixed audiences, including those popular with children.
This policy directly impacts NowThis News by necessitating stricter content moderation and data handling practices to avoid accidental data collection from minors, potentially affecting how content is distributed or monetized for younger viewers.
American Innovation and Choice Online Act (AICOA) (Proposed, 2023-2024)
This proposed bipartisan antitrust legislation aims to prevent dominant online platforms from unfairly prioritizing their own products/services or disadvantaging competitors. While not yet law, it signifies increased scrutiny of tech giants.
If enacted, AICOA could alter how social media platforms (critical for NowThis News's distribution) rank and display third-party content, potentially leveling the playing field but also requiring adaptation to new platform rules.
Digital Services Act (DSA) - EU Regulation with Extraterritorial Impact (Effective 2024)
While an EU law, the DSA imposes obligations on very large online platforms (VLOPs) regarding content moderation, disinformation, and algorithmic transparency, affecting how they operate globally.
The DSA indirectly impacts NowThis News by compelling major platforms like YouTube and TikTok (where NowThis News distributes content) to implement more robust content policies and transparency, which could affect virality and distribution strategies.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
