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Disability:IN
Employer Assistance and Resource Network on Disability Inclusion (EARN)
Top Marketing Channels
Disability:IN
- Website Content & Resources
- Examples: Corporate Disability Inclusion Index (CDII) reports, Best practices guides, Thought leadership articles
- Campaigns: CDII Annual Launch, Disability Equality Index Promotion, 'Advancing Disability Inclusion' Content Series
- Events & Conferences
- Examples: Annual Conference, Executive Roundtables, Webinars
- Campaigns: Disability:IN Annual Conference promotion, DEI Summit, Inclusive Hiring Webinar Series
- Social Media (LinkedIn)
- Examples: Company page updates, Employee spotlights, Partner announcements
- Campaigns: LinkedIn #DisabilityInclusion campaign, DEI Thought Leadership posts, Partner Recognition Program
Top Sales Channels
- Membership Programs
- Corporate membership tiers, Business Disability Inclusion Specialist (BDIS) program, Sponsorship opportunities
- New Member Enrollment Drive, BDIS Certification Promotion, Annual Conference Sponsorship Sales
- Direct Outreach/Partnerships
- Consulting services, Strategic alliances with corporations, Custom training solutions
- Tailored Solutions for Fortune 500, DEI Partnership Program, Workforce Development Collaboration
- Networking Events
- Annual Conference business expo, Executive networking sessions, Regional chapter meetings
- Connect with Leaders Reception, Supplier Diversity Meet-and-Greet, Regional Business Forum
National Organization on Disability (NOD) SWOT Analysis
Strengths
Strong brand recognition in corporate disability inclusion
Extensive network of corporate partners
Data-driven tools like the DEI
Weaknesses
Potentially high membership costs for smaller businesses
Focus primarily on large corporations
Might be perceived as less hands-on for individual support
Opportunities
Expand global reach for the DEI
Develop niche consulting services
Increase offerings for small and medium-sized enterprises (SMEs)
Threats
Increased competition from general DEI consulting firms
Economic downturn impacting corporate DEI budgets
Changing regulatory landscape around disability employment
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