Top Marketing Strategies for NOLA Airport Parking

NOLA Airport Parking User Persona

Name:

Robert Miller

Age :

42

Gender :

Male

Occupation :

Sales Manager

Industry :

Technology

Education :

MBA

Preferred platforms

GOALS

• Secure a conveniently located parking spot near MSY airport to ensure a stress-free start to his business trip
• Find a parking provider that offers shuttle services to and from the airport terminal, minimizing transit time and hassle
• Compare parking rates across different providers to find the most cost-effective option for his 3-day business trip

Frustrations

• Dealing with limited parking availability during peak travel times
• Navigating through confusing airport parking signage and directions
• Waiting in long lines for shuttle buses to reach the terminal

Name:

Sarah Jones

Age :

35

Gender :

Female

Occupation :

Marketing Consultant

Industry :

Marketing & Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Find a reputable and secure parking facility near MSY airport to ensure the safety of her vehicle during her week-long vacation
• Book her parking spot online in advance to guarantee availability and save time upon arrival
• Locate a parking provider that offers additional amenities such as luggage assistance and car detailing services

Frustrations

• Worrying about the safety and security of her car while she is away on vacation
• Experiencing unexpected delays or complications during the parking and check-in process
• Feeling overwhelmed by the crowds and chaos of airport parking areas

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Locate the most affordable parking option near MSY airport as he is travelling on a tight budget
• Find a parking provider that allows for easy online booking and payment to avoid any last-minute hassles
• Secure a parking spot that is conveniently located within walking distance or a short shuttle ride to the airport terminal

Frustrations

• Paying exorbitant parking fees, especially for long-term stays
• Dealing with confusing or unreliable parking reservation systems
• Having to walk long distances with luggage from the parking lot to the airport terminal

NOLA Airport Parking Geographic and Demographic Insights

Geographic Insights: The business primarily targets the US market with a significant 90.2% share, followed by Canada with 3.5%. The remaining users are from other countries, mainly UK, Germany, and France.

Demographic Insights: The target audience consists slightly more of males (52%) than females. The age group of 35-44 year olds show the highest preference, followed by 25-34 and 45-54.

NOLA Airport Parking Socio-economic Profile

Household and Income Insights: The majority of users belong to households of 2 or 3-4 members. A large portion falls under the medium-income bracket, suggesting a preference for affordable travel options.

Educational and Employment Insights: Most target users are employed full-time and have attained at least a university or college level education, indicating a well-educated and financially stable demographic.

NOLA Airport Parking Behavioral Insights

Interest-Based Insights: The target audience shows interests in travel, food, music, sports, culture, family activities, and business news, reflecting a diverse range of hobbies and professional pursuits.

Technology and Social Media Usage: Users primarily access the internet via Android and iOS devices, indicating a strong mobile presence. They are highly active on YouTube, Instagram, and Facebook.

NOLA Airport Parking Top Competitors