Find stats on top websites
Executive Summary
Industries
Major Markets
United States
Canada
United KingdomNational Organization on Disability (NOD) Top Products
Brand Positioning
NOD is positioned as the leading expert and strategic partner for large corporations committed to advancing disability inclusion, offering data-driven solutions and exclusive community access.
Customer Sentiments
Customers likely view NOD positively, as evidenced by their interest in expert guidance, data-backed insights, and community networking, indicating satisfaction with the value provided. The high engagement of CHROs and CDOs suggests NOD effectively addresses their needs for robust DEI strategies and measurable impact.
National Organization on Disability (NOD) Key Value Propositions
NOD offers corporations unparalleled expert guidance and data-backed insights to build and enhance comprehensive disability inclusion programs. Their value extends to providing exclusive community and networking opportunities, fostering a collaborative environment for leading companies committed to workforce diversity.
National Organization on Disability (NOD) SWOT Analysis
Strengths
Proven expertise in disability inclusion.
Strong corporate partnerships.
Data-driven approach to solutions.
Weaknesses
Limited explicit pricing transparency.
Primary focus on US corporations.
Reliance on corporate memberships.
Opportunities
Expand to more international markets.
Develop new tech-based inclusion tools.
Increase public awareness campaigns.
Threats
Increased competition from DEI firms.
Economic downturns impacting corporate CSR.
Changing disability regulations and policies.
Market Growth Stage
Pace of Market Growth
National Organization on Disability (NOD) Target Audience
Geographic Insights
NOD primarily serves the US market, with a smaller presence in Canada, UK, Australia, and Germany, focusing on corporate clients.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
National Organization on Disability (NOD) Audience Segments
The Strategic DEI Leader
35-55 years
Male • Female
United States • Canada • United Kingdom
The Corporate Philanthropist
45-65 years
Male • Female
Global Large Cities • North America
The Tech Innovator
28-45 years
Male • Female
Major Tech Hubs • United States
The Corporate Consultant
30-50 years
Male • Female
United States • Europe • Asia-Pacific
The Brand & Event Strategist
40-60 years
Male • Female
New York City • Washington D.C. • Major Business Centers
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor National Organization on Disability (NOD)
Interactive ROI Calculator
Create an interactive tool on the NOD website that allows potential clients (CHROs, CDOs, etc.) to input their company size, current disability inclusion metrics, and goals. The calculator will then estimate the potential ROI of implementing NOD's solutions, showcasing the tangible benefits of their services in terms of increased productivity, reduced turnover, and improved employee engagement.
Learn moreIn-depth Buyer's Guide Creation
Develop a comprehensive buyer's guide addressing the challenges and opportunities of disability inclusion in the workplace. This guide would educate CHROs and CDOs on the importance of disability inclusion, explain the various aspects of building an inclusive workplace, and position NOD as the go-to expert with solutions like the Disability Inclusion Blueprint.
Learn morePersonalized User Onboarding
Upon signing up for the Leadership Council or other services, provide a tailored onboarding experience based on the company's specific needs and goals. This ensures that new members quickly understand the value of NOD's offerings and how to best leverage the resources available to them.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
