National Organization on Disability : Market and Competitor Analysis

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The National Organization on Disability (NOD) is a non-profit organization dedicated to promoting equal employment opportunities for people with disabilities. They offer various services, including workforce assessments, consulting, training programs, and resources to help companies create more inclusive workplaces. Their main offering is the NOD Employment Tracker, a benchmarking tool that assesses and measures an organization's disability inclusion efforts.

Company : National Organization on Disability

Industry : Non-profitDisability InclusionWorkplace Equality

Major Markets

United States

Canada

United Kingdom

Key Competitors

Disability:IN

American Association of People with Disabilities (AAPD)

Job Accommodation Network (JAN)

National Organization on Disability Key Value propositions

Benchmarking

Inclusion Consulting

Disability Employment

Workforce Development

National Organization on Disability Latest news

News - National Organization on Disability

Find out the latest updates from NOD and catch up on the most important news surrounding disability. A man with Down syndrome picks up trash for his job ...

Performance in Wins Against Top Teams Gives Justin McKoy of ...

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National Organization on Disability: Home

Take the Tracker™. Become an employer of choice by measuring and advancing your disability inclusion practices through the NOD Employment Tracker™. Learn More.

Ally Clague of UC Davis Gets Player of the Week Nod After ...

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National Organization on Disability SWOT Analysis

Strengths

Established reputation and expertise in disability inclusion.Strong network of corporations and partners.Data-driven approach with the Employment Tracker.

Weaknesses

Potential reliance on corporate funding.Competition from other disability advocacy groups.Limited information available about financials and scalability.

Opportunities

Expand training and consulting services to meet growing DEI demand.Partner with government agencies for broader impact.Develop innovative technological solutions for accessibility.

Threats

Economic downturns impacting corporate giving.Changing political climates and priorities.Potential for mission drift or loss of focus.

Top Marketing Strategies for National Organization on Disability

Content Marketing & Thought Leadership

Establish NOD as a leading voice in disability inclusion. Create valuable content, like blog posts, webinars, and case studies, to attract HR professionals seeking guidance on this critical area. Position NOD as a trusted advisor by sharing industry best practices and insights.

Strategic Partnerships & Collaborations

Partner with major industry players, like HR technology companies, diversity & inclusion organizations, and professional associations. This expands NOD's reach to a wider audience and provides access to valuable data and insights. Joint initiatives and co-marketing campaigns can drive awareness and generate leads.

Data-Driven Outreach & Targeted Advertising

Leverage NOD's data-driven approach to reach the ideal audience. Utilize social media advertising and targeted email marketing campaigns to engage HR professionals seeking solutions to improve disability inclusion. Highlight the value proposition of the NOD Employment Tracker and its ability to benchmark performance.

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National Organization on Disability User Persona

Name:

Alice Chen

Age :

42

Gender :

Female

Occupation :

CHRO

Industry :

Technology

Education :

Master of Business Administration (MBA), Human Resources Management

Preferred platforms

GOALS

Develop a comprehensive and measurable disability inclusion strategy that aligns with the company's overall DEI goals and demonstrates a tangible impact on the representation of people with disabilities at all levels of the organization
Foster a workplace culture of empathy, understanding, and accessibility where employees with disabilities feel valued, respected, and empowered to fully contribute their talents
Benchmark the company's disability inclusion performance against industry best practices and identify areas for improvement to ensure the company is an industry leader in disability inclusion

Frustrations

Struggling to effectively measure the impact of current diversity and inclusion initiatives and demonstrate tangible progress to leadership
Encountering resistance from some hiring managers who lack awareness about disability inclusion and express concerns about the perceived challenges of hiring people with disabilities
Finding it difficult to attract and recruit qualified candidates with disabilities due to a lack of visibility and a perceived lack of inclusive opportunities within the company

Name:

Mark Williams

Age :

50

Gender :

Male

Occupation :

VP of Diversity, Equity & Inclusion

Industry :

Financial Services

Education :

Master's degree, Sociology

Preferred platforms

GOALS

Improve the company's score on the NOD Employment Tracker year over year by implementing targeted initiatives that address any identified gaps in disability inclusion practices
Partner with employee resource groups (ERGs) to provide a platform for employees with disabilities to share their experiences, provide feedback on company policies, and contribute to creating a more inclusive workplace
Educate and train all employees on disability awareness, etiquette, and accommodation procedures to foster a culture of respect and understanding

Frustrations

Facing challenges in securing adequate budget and resources dedicated to disability inclusion initiatives
Experiencing difficulty in obtaining buy-in from senior leadership who may not fully understand the business case for disability inclusion
Dealing with a lack of accessible resources and support services for employees with disabilities, which can lead to feelings of isolation and exclusion

Name:

Sarah Patel

Age :

35

Gender :

Female

Occupation :

Human Resources Manager

Industry :

Healthcare

Education :

Bachelor's degree, Psychology

Preferred platforms

GOALS

Implement a more inclusive hiring process that attracts and welcomes qualified candidates with disabilities, ensuring equal opportunities for all
Create a comprehensive employee resource program specifically for individuals with disabilities, offering support, networking opportunities, and professional development resources
Conduct regular accessibility audits of the workplace and company policies to identify and address any physical or systemic barriers that may hinder the full participation of employees with disabilities

Frustrations

Encountering a lack of readily available and user-friendly resources and tools to effectively implement and manage disability inclusion initiatives
Struggling to keep up-to-date with the latest best practices, legal requirements, and industry trends in disability inclusion
Facing internal resistance to change and a lack of understanding from colleagues who may not fully grasp the importance and impact of disability inclusion efforts

National Organization on Disability Geographic and Demographic Insights

Geographic Insights: NOD's primary market is the United States due to its focus on US-based companies. However, there's potential for international expansion, particularly in Canada, the UK, and Europe.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Germany
1.5%
Australia
1%

Demographic Insights: NOD's target audience skews slightly towards women, reflecting higher representation of women in HR roles. The most engaged age group is 35-44, typical for mid-career professionals.

Age Distribution

Gender Distribution

National Organization on Disability Socio-economic Profile

Household and Income Insights: NOD's target users generally fall within the middle-income bracket and often live in households of 3-4 individuals, suggesting families with established careers.

Educational and Employment Insights: NOD's audience primarily consists of highly educated professionals employed full-time, emphasizing their expertise and career focus.

Households Size

Income Distribution

Education Level

Employment Status

National Organization on Disability Behavioral Insights

Interest-Based Insights: Target users show interest in HR, DEI, CSR, data analysis, business trends, leadership, and talent management - reflecting their professional roles and priorities.

Technology and Social Media Usage: Users primarily access content via desktop (likely work computers). They heavily favor LinkedIn, followed by YouTube and Twitter for professional engagement.

Interests

Human Resources ManagementDiversity & InclusionCorporate Social ResponsibilityData AnalysisBusiness NewsLeadership DevelopmentTalent Management

Device Breakdown

Social Media Usage

National Organization on Disability Top Competitors

Competitor	Estimated market share	Top domains
Disability:IN	40%	Disability Inclusion, Corporate Partnerships, Supplier Diversity
American Association of People with Disabilities (AAPD)	25%	Disability Rights Advocacy, Public Policy, Legal Support
Job Accommodation Network (JAN)	15%	Workplace Accommodations, Technical Assistance, ADA Compliance

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