Find stats on top websites
Executive Summary
The National Organization on Disability (NOD) is a non-profit organization dedicated to promoting equal employment opportunities for people with disabilities. They offer various services, including workforce assessments, consulting, training programs, and resources to help companies create more inclusive workplaces. Their main offering is the NOD Employment Tracker, a benchmarking tool that assesses and measures an organization's disability inclusion efforts.
Industries
Major Markets
United States
Canada
United KingdomNational Organization on Disability Top Products
Brand Positioning
Customer Sentiments
National Organization on Disability Key Value Propositions
National Organization on Disability SWOT Analysis
Strengths
Established reputation and expertise in disability inclusion.
Strong network of corporations and partners.
Data-driven approach with the Employment Tracker.
Weaknesses
Potential reliance on corporate funding.
Competition from other disability advocacy groups.
Limited information available about financials and scalability.
Opportunities
Expand training and consulting services to meet growing DEI demand.
Partner with government agencies for broader impact.
Develop innovative technological solutions for accessibility.
Threats
Economic downturns impacting corporate giving.
Changing political climates and priorities.
Potential for mission drift or loss of focus.
The industry or domain is non-profit focused on disability inclusion and workplace equality. They work with businesses across industries to improve diversity and inclusion practices specifically related to people with disabilities.
Market Growth Stage
Pace of Market Growth
National Organization on Disability Target Audience
Geographic Insights
NOD's primary market is the United States due to its focus on US-based companies. However, there's potential for international expansion, particularly in Canada, the UK, and Europe.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Germany
1.5% market share
Australia
1% market share
National Organization on Disability Audience Segments
The target audience for this business is primarily large companies, specifically those with at least 500 employees. This is evidenced by the eligibility criteria for their Engagement Survey and the focus on working with 'top companies'. They also target organizations interested in improving their disability inclusion practices and policies.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor National Organization on Disability
Content Marketing & Thought Leadership
Establish NOD as a leading voice in disability inclusion. Create valuable content, like blog posts, webinars, and case studies, to attract HR professionals seeking guidance on this critical area. Position NOD as a trusted advisor by sharing industry best practices and insights.
Learn moreStrategic Partnerships & Collaborations
Partner with major industry players, like HR technology companies, diversity & inclusion organizations, and professional associations. This expands NOD's reach to a wider audience and provides access to valuable data and insights. Joint initiatives and co-marketing campaigns can drive awareness and generate leads.
Learn moreData-Driven Outreach & Targeted Advertising
Leverage NOD's data-driven approach to reach the ideal audience. Utilize social media advertising and targeted email marketing campaigns to engage HR professionals seeking solutions to improve disability inclusion. Highlight the value proposition of the NOD Employment Tracker and its ability to benchmark performance.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
