Business and Product Insights

National Geographic's key product features revolve around its rich content and immersive experiences. For its magazine, core features include stunning, award-winning photography, in-depth articles by expert journalists and scientists, detailed maps, and visually engaging infographics that bring complex topics to life. Digital platforms offer an expansive archive of articles and photographs, exclusive online content, interactive features, videos, and personalized reading experiences. Their television channels and streaming content provide high-quality documentaries and series on natural history, science, culture, and adventure. Beyond media, key features include educational resources for various age groups, opportunities to participate in or learn about scientific expeditions and conservation efforts, and even curated travel experiences that align with their mission of exploration. The brand also leverages merchandise, such as books, globes, and photography prints, as a tangible extension of its content and mission.