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National Geographic is a global media and education company renowned for its iconic magazine, television channels, digital platforms, and expeditions, all dedicated to exploring and protecting our planet. At its core, the business aims to inspire, educate, and entertain audiences through compelling storytelling, breathtaking photography, and scientifically accurate information across a vast array of topics including geography, archaeology, natural science, exploration, and cultural diversity. Beyond media, National Geographic is deeply committed to conservation and research, funding scientific expeditions and initiatives worldwide to address critical global challenges. It operates as a powerful brand synonymous with quality, authenticity, and a mission-driven approach to understanding the world. The business leverages its extensive content library and brand reputation to offer a diverse range of products and services, from subscriptions and merchandise to educational programs and travel experiences.

Major Markets

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Discovery Channel

BBC Earth

Smithsonian Magazine

Top Marketing Channels

Discovery Channel

  • Television Broadcasts
  • Examples: Discovery Channel, Animal Planet, Science Channel
  • Campaigns: Shark Week, Gold Rush, Deadliest Catch
  • Digital Platforms
  • Examples: Discovery.com website, Discovery Go app, YouTube channel
  • Campaigns: Digital exclusives, Behind-the-scenes content, Clip highlights
  • Social Media
  • Examples: Facebook, Instagram, Twitter
  • Campaigns: #SharkWeek, Daily factoids, Show promotions

Top Sales Channels

  • Cable TV Subscriptions
  • Comcast, Spectrum, DirecTV
  • Bundle deals, Introductory offers, Premium package upgrades
  • Streaming Service Subscriptions
  • Discovery+, Hulu, Sling TV
  • Free trial offers, Annual subscription discounts, Exclusive content access
  • Merchandise & Licensing
  • DVDs/Blu-rays, Branded apparel, Educational toys
  • Holiday sales, Limited edition releases, Back-to-school promotions

National Geographic SWOT Analysis

Strengths

Strong global brand recognition

Diverse range of factual content

Established distribution channels via cable and streaming.

Weaknesses

Reliance on traditional linear TV models

Potential for content fatigue

High production costs for original series.

Opportunities

Expansion into educational technology

Development of interactive experiences

Partnerships with conservation organizations.

Threats

Increased competition from new streaming services

Shifting audience viewing habits towards short-form content

Ad-blocking technologies impacting revenue.

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