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National Geographic is a global media and education company renowned for its iconic magazine, television channels, digital platforms, and expeditions, all dedicated to exploring and protecting our planet. At its core, the business aims to inspire, educate, and entertain audiences through compelling storytelling, breathtaking photography, and scientifically accurate information across a vast array of topics including geography, archaeology, natural science, exploration, and cultural diversity. Beyond media, National Geographic is deeply committed to conservation and research, funding scientific expeditions and initiatives worldwide to address critical global challenges. It operates as a powerful brand synonymous with quality, authenticity, and a mission-driven approach to understanding the world. The business leverages its extensive content library and brand reputation to offer a diverse range of products and services, from subscriptions and merchandise to educational programs and travel experiences.
Major Markets
Key Competitors
Discovery Channel
BBC Earth
Smithsonian Magazine
Discovery Channel
Strong global brand recognition
Diverse range of factual content
Established distribution channels via cable and streaming.
Reliance on traditional linear TV models
Potential for content fatigue
High production costs for original series.
Expansion into educational technology
Development of interactive experiences
Partnerships with conservation organizations.
Increased competition from new streaming services
Shifting audience viewing habits towards short-form content
Ad-blocking technologies impacting revenue.
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