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The Eli Broad College of Business Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Age: 18
Gender: Male
Occupation: High School Student
Education: High School
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Aspiring Business Leader
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Pre-College
Channels: YouTubeInstagramTikTok
Goals
- Gain admission to a top-tier business program like Broad College
- Explore various business specializations to find a good fit for future career
- Secure internships or experiential learning opportunities during university to build practical skills.
Pain Points
- Uncertainty about which business major is best for long-term career goals
- Difficulty in understanding the complex university application process
- Pressure to excel academically while balancing extracurricular activities and personal life.
The Eli Broad College of Business Geographic Distribution
Primarily serving the US market (85%), with significant international student presence, notably from India and China, reflecting a global academic appeal.
Top Countries
United States
85%
India
5%
China
3%
Canada
2%
South Korea
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are primarily from 3-4 person households, with a significant portion in medium to high income brackets, aligning with education investment.
Employment Status
Income Distribution
Education Level
The Eli Broad College of Business Behavior Analysis
Behavior Profile
Networking
Learning
Professional Development
Career Advancement
Research
Social Media
Online Content
Skill Enhancement
Leadership
Innovation
Information Seeking
Community Engagement
Alumni Engagement
Mentorship
Collaboration
Digital Transformation
Event Participation
Job Search
Device Breakdown
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