Eli Broad College of Business, Michigan State University : Market and Competitor Analysis

Find stats on top websites

mozilla.org

godealwise.com/

Eli Broad College of Business, Michigan State University

The Eli Broad College of Business at Michigan State University is a renowned institution offering comprehensive business education at various levels. They provide undergraduate, graduate, and executive programs covering a wide range of business disciplines, including accounting, finance, management, marketing, and supply chain management. The college is dedicated to creating future business leaders by fostering a collaborative learning environment and emphasizing research and innovation.

Company : Eli Broad College of Business, Michigan State University

Industry : EducationBusiness EducationHigher Education

Major Markets

United States

China

India

Key Competitors

Ross School of Business, University of Michigan

Kellogg School of Management, Northwestern University

Indiana University Kelley School of Business

Eli Broad College of Business, Michigan State University Key Value propositions

Supply Chain Management

MBA Salary Increase

Marketing Research

Career Development

Eli Broad College of Business, Michigan State University Latest news

Newsroom - MSU Broad College of Business

We celebrate the seniors who are recognized for having a 4.0 GPA at the close of their time at MSU. College news. Bob Burgess in the Minskoff Pavilion. Honoring ...

MSU Broad Art Museum

People playing and drawing outside of the MSU Broad Art Museum. Chill Out with Art! Saturday, July 20, 2024 1:00pm. View Details. News. View All News · Abstract ...

Eli Broad College of Business | Michigan State University

MSU is an affirmative-action, equal-opportunity employer. Notice of Nondiscrimination. Spartans Will. © Michigan State University.

Expatriate work requires more than just technical skills ...

MSU Logo Menu. Search International Business Center Search. Broad College of Business International Business Center · Broad Home · Home · News · Events ...

Eli Broad College of Business, Michigan State University SWOT Analysis

Strengths

Top-ranked programs (Supply Chain, Marketing Research)High MBA salary increaseStrong alumni network

Weaknesses

Large class sizesLimited scholarship opportunitiesGeographic location in East Lansing

Opportunities

Expand online program offeringsDevelop partnerships with international universitiesIncrease focus on entrepreneurship and innovation

Threats

Competition from other top business schoolsEconomic downturn impacting enrollmentChanging landscape of higher education

Top Marketing Strategies for Eli Broad College of Business, Michigan State University

Content Marketing & SEO Optimization

Create valuable and engaging content, such as blog posts, videos, and webinars, focusing on relevant industry topics, career advice, and program highlights. Optimize content for search engines to attract potential students and professionals searching for business education opportunities.

Leverage Alumni Network and Partnerships

Connect with alumni to share success stories, testimonials, and career guidance with prospective students. Develop partnerships with industry leaders to offer internships, job opportunities, and joint programs to enhance program value and industry relevance.

Targeted Digital Advertising & Social Media Engagement

Utilize targeted digital advertising campaigns on platforms like Google Ads, LinkedIn, and Facebook to reach specific demographics and interests. Engage on social media platforms relevant to the target audience, sharing compelling content, answering questions, and building a strong online presence.

Apply these strategies to your business with just one-click at Waxwing.ai

Eli Broad College of Business, Michigan State University User Persona

Name:

Emily Chen

Age :

23

Gender :

Female

Occupation :

Recent Graduate

Industry :

Finance

Education :

Bachelor of Arts, Economics

Preferred platforms

GOALS

Secure a competitive entry-level analyst position at a reputable financial institution in a major US city, preferably with a focus on investment banking or asset management
Develop a strong professional network by attending industry events, connecting with alumni, and engaging with thought leaders on LinkedIn
Gain practical experience and refine her analytical skills through internships or part-time opportunities in finance.

Frustrations

Facing intense competition for desirable entry-level positions in the finance industry
Lacking real-world experience, which can be a hurdle during the job application process
Feeling overwhelmed by the vast amount of financial information and resources available, making it challenging to filter and prioritize learning.

Name:

Michael Rodriguez

Age :

32

Gender :

Male

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master of Business Administration (MBA)

Preferred platforms

GOALS

Transition into a senior marketing leadership role, such as Director of Marketing, within the next 2 years, leveraging his MBA and experience
Lead a successful product launch campaign for a new SaaS platform, demonstrating his strategic marketing expertise and driving significant revenue growth
Enhance his digital marketing skills, particularly in areas like marketing automation and data analytics, to stay ahead of industry trends and best practices.

Frustrations

Balancing the demands of a full-time job with the rigorous coursework of an MBA program, leaving limited time for personal commitments
Encountering resistance from colleagues or superiors when implementing innovative marketing strategies, often due to a preference for traditional approaches
Staying up-to-date with the rapidly evolving digital marketing landscape and constantly emerging technologies and platforms.

Name:

Sarah Patel

Age :

28

Gender :

Female

Occupation :

Supply Chain Analyst

Industry :

Manufacturing

Education :

Master of Science, Supply Chain Management

Preferred platforms

GOALS

Advance to a senior supply chain management role within her current organization, focusing on strategic planning and process optimization
Implement a data-driven inventory management system to reduce costs, minimize waste, and improve overall efficiency within the supply chain
Pursue professional certifications, such as Certified Supply Chain Professional (CSCP), to further enhance her credentials and career prospects.

Frustrations

Name:

Age :

0

Gender :

Occupation :

Industry :

Education :

Preferred platforms

GOALS

Frustrations

Encountering resistance to change from colleagues accustomed to traditional supply chain practices, making it challenging to implement new technologies or processes
Dealing with unexpected disruptions and bottlenecks within the supply chain, requiring quick thinking and problem-solving skills to minimize impact on operations
Navigating complex global supply chains, which can involve language barriers, cultural differences, and varying regulations.

Eli Broad College of Business, Michigan State University Geographic and Demographic Insights

Geographic Insights: The Eli Broad College of Business attracts a predominantly domestic student body, with the United States accounting for the majority of its students. China and India represent growing markets.

Top Countries

United States
90%
China
3%
India
2%
South Korea
1.5%
Canada
1%

Demographic Insights: The target demographic leans towards individuals aged 25-34, with a slight male majority. However, the college attracts a diverse age range.

Age Distribution

Gender Distribution

Eli Broad College of Business, Michigan State University Socio-economic Profile

Household and Income Insights: The majority of target users come from households with 2-4 members and fall within the medium-income bracket, reflecting the typical student and young professional demographic.

Educational and Employment Insights: The primary target audience consists of students pursuing university or college degrees, with a significant portion already holding postgraduate qualifications.

Households Size

Income Distribution

Education Level

Employment Status

Eli Broad College of Business, Michigan State University Behavioral Insights

Interest-Based Insights: Target users show interest in business news, technology, career development, finance, entrepreneurship, marketing, and data science, reflecting their aspiration for professional growth.

Technology and Social Media Usage: Users favor professional platforms like LinkedIn, demonstrating a strong career focus. They primarily use desktops but engage with mobile platforms like YouTube and Instagram.

Interests

Business NewsTechnologyCareer DevelopmentFinanceEntrepreneurshipMarketingData Science

Device Breakdown

Social Media Usage

Eli Broad College of Business, Michigan State University Top Competitors

Competitor	Estimated market share	Top domains
Ross School of Business, University of Michigan	35%	Business Administration, Management, Finance
Kellogg School of Management, Northwestern University	25%	Marketing, Management, Finance
Indiana University Kelley School of Business	15%	Business Analytics, Supply Chain Management, Entrepreneurship

mozilla.org

godealwise.com/

[email protected]