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Executive Summary
Industries
Major Markets
United States
India
ChinaThe Eli Broad College of Business Top Products
Brand Positioning
The Eli Broad College of Business is a top-tier institution known for its highly-ranked Supply Chain Management research, comprehensive business programs, and strong career development, preparing students for evolving global business landscapes.
Customer Sentiments
Customer sentiment appears largely positive, driven by strong career outcomes, a robust alumni network, and recognition for academic excellence, particularly in supply chain management. This leads to satisfaction among students, alumni, and employers seeking talent.
The Eli Broad College of Business Key Value Propositions
The Broad College of Business offers comprehensive, top-ranked degree programs, particularly in Supply Chain Management, backed by strong research and faculty expertise. It provides robust career development services and a powerful alumni network, ensuring graduates are well-prepared for successful careers and leadership roles.
The Eli Broad College of Business SWOT Analysis
Strengths
Top-ranked Supply Chain Management research.
Diverse academic programs and strong faculty expertise.
Robust career services and alumni network.
Weaknesses
Reliance on tuition fees, no subscription model.
Potential for limited global physical presence.
Balancing academic rigor with practical needs.
Opportunities
Expand Executive Education for working professionals.
Leverage AI and Digital Transformation trends in curriculum.
Increase international student enrollment and partnerships.
Threats
Competition from other top business schools.
Economic downturns impacting student enrollment.
Rapid changes in industry requiring constant curriculum updates.
Market Growth Stage
Pace of Market Growth
The Eli Broad College of Business Target Audience
Geographic Insights
Primarily serving the US market (85%), with significant international student presence, notably from India and China, reflecting a global academic appeal.
Top Countries
United States
85% market share
India
5% market share
China
3% market share
Canada
2% market share
South Korea
1% market share
The Eli Broad College of Business Audience Segments
Undergraduate Aspirants
17-22 years
Male • Female
Global
Graduate Program Seekers
22-35 years
Male • Female
Global
Mid-Career Executives
30-55 years
Male • Female
Global
Corporate Recruiters
25-65 years
Male • Female
Global
Engaged Alumni & Donors
25-70 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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