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Ross School of Business, University of Michigan
Kellogg School of Management, Northwestern University
Top Marketing Channels
Ross School of Business, University of Michigan
- Social Media Marketing
- Examples: LinkedIn, Instagram, YouTube
- Campaigns: Alumni Spotlight Series, MBA Application Tips, Research Breakthroughs Showcase
- Content Marketing
- Examples: Thought Leadership Articles, Alumni Success Stories, Program Brochures
- Campaigns: Future of Business Series, Impact Report 2023, Student Life Blog
- Email Marketing
- Examples: Prospective Student Newsletters, Event Invitations, Program Updates
- Campaigns: Discover Ross MBA, Executive Education Insights, Global Immersion Programs
Top Sales Channels
- Admissions Events
- Campus Visit Days, Online Info Sessions, Regional Receptions
- Ross Preview Weekend, Virtual Open House, Meet the Admissions Team
- Personalized Outreach
- Admissions Advisor Consultations, Alumni Mentorship Programs, Faculty Q&A Sessions
- One-on-One MBA Advising, Connect with a Current Student, Faculty Research Deep Dive
- Partnerships & Alliances
- Corporate Recruitment Fairs, University Partnerships for Dual Degrees, Executive Education Collaborations
- Recruit at Ross, Global Executive Programs, Corporate Learning Solutions
The Eli Broad College of Business SWOT Analysis
Strengths
Strong brand reputation
highly ranked programs
extensive alumni network.
Weaknesses
High tuition costs
intense competition for top faculty
potentially limited program diversity in niche areas.
Opportunities
Expand online program offerings
develop new interdisciplinary specializations
increase international partnerships.
Threats
Intense competition from other top-tier business schools
economic downturns impacting enrollment
rapid technological changes requiring constant curriculum updates.
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