Mountain Goat Software : Market and Competitor Analysis

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Mountain Goat Software is a training and consulting company specializing in agile and Scrum methodologies. They provide a wide range of courses, workshops, and resources designed to help organizations adopt and improve their agile practices. Their offerings include certifications, online and in-person training, as well as consulting services.

Company : Mountain Goat Software

Industry : Software DevelopmentAgile CoachingScrum Training

Major Markets

United States

India

United Kingdom

Key Competitors

Scrum Alliance

Scaled Agile, Inc.

Agile Alliance

Mountain Goat Software Key Value propositions

Agile Training

Scrum Certification

Consulting Services

Agile Resources

Mountain Goat Software Latest news

User Stories and User Story Examples by Mike Cohn

Make sure it works with major retail holidays: Christmas, Easter, President's Day, Mother's Day, Father's Day, Labor Day, New Year's Day. Support holidays that ...

Better User Stories - Mountain Goat Software

“As a lifelong learner, and someone who has to reach many diverse audiences, it is important that I constantly add 'new arrows to my quiver'. The tidbits and ...

Agile Project Kickoff Meetings: How & Why to Conduct Them.

When a team starts a major, new initiative, it can be worth holding a kickoff meeting. ... This could include whether it's important ... mountaingoatsoftware.com.

Sprint Planning – Simple, and yet… — RGalen Consulting

May 6, 2019 ... ... important, yet sometimes hard to get right ceremony. Here's an article by Mike Cohn - https://www.mountaingoatsoftware.com/blog/sprint ...

Mountain Goat Software SWOT Analysis

Strengths

Reputation of Mike Cohn and his expertise in AgileComprehensive training programs covering various Agile aspectsEstablished presence in the Agile community with a loyal customer base

Weaknesses

Dependence on key personnel like Mike CohnPotential lack of brand visibility compared to larger training providersLimited geographical reach, primarily focused on online and US-based training

Opportunities

Expanding into emerging markets with growing tech industriesDeveloping more specialized training programs for specific Agile scaling frameworksLeveraging technology to offer interactive and immersive learning experiences

Threats

Increasing competition from other Agile training and consulting firmsEvolving Agile methodologies requiring constant updates to course contentEconomic downturns potentially impacting training budgets of businesses

Top Marketing Strategies for Mountain Goat Software

Interactive Exit-Intent Quiz

This strategy uses a quiz to engage users who are about to leave your website. This can help you collect valuable lead information and provide them with relevant content based on their answers, encouraging them to stay on your site and explore your services.

Personalized User Onboarding

Tailoring the onboarding process to individual users will make them feel valued and guide them through the platform. This approach can lead to a more effective learning experience, increased user engagement, and higher conversion rates.

In-depth Buyer's Guide Creation

A comprehensive buyer's guide will help your target audience understand the complexities of agile adoption. This resource can position your company as a trusted authority and generate valuable leads who are genuinely interested in your training programs.

Apply these strategies to your business with just one-click at Waxwing.ai

Mountain Goat Software User Persona

Name:

Mark Williams

Age :

35

Gender :

Male

Occupation :

Scrum Master

Industry :

Software Development

Education :

Master's degree, Computer Science

Preferred platforms

GOALS

Lead his team to successfully adopt Scrum and deliver high-quality software iteratively and incrementally
Improve his team's velocity and efficiency by optimizing sprint planning and execution
Foster a collaborative and self-organizing team culture through effective coaching and mentorship

Frustrations

Team members resisting change and struggling to adapt to agile principles
Difficulty in accurately estimating user stories leading to missed deadlines
Ineffective communication and collaboration among team members hindering productivity

Name:

Sarah Johnson

Age :

28

Gender :

Female

Occupation :

Product Owner

Industry :

Technology

Education :

Bachelor's degree, Business Administration

Preferred platforms

GOALS

Create a clear and valuable product vision that aligns with business goals and user needs
Effectively prioritize and manage the product backlog to maximize value delivery
Collaborate closely with stakeholders to gather feedback and ensure product success

Frustrations

Struggling to prioritize features and manage stakeholder expectations
Difficulty in defining and communicating clear user stories
Lack of user engagement and feedback during the development process

Name:

David Lee

Age :

42

Gender :

Male

Occupation :

Agile Coach

Industry :

Consulting

Education :

Master's degree, Organizational Development

Preferred platforms

GOALS

Guide and mentor organizations in their agile transformation journey
Help teams adopt agile values and principles to improve collaboration and performance
Facilitate workshops and training sessions to enhance agile knowledge and skills

Frustrations

Resistance to change from traditional waterfall-minded individuals
Lack of management support and commitment to agile adoption
Difficulty in measuring the effectiveness of agile implementation and demonstrating value

Mountain Goat Software Geographic and Demographic Insights

Geographic Insights: Mountain Goat Software's primary market is the US, followed by India and the UK. They also have a presence in Canada and Germany.

Top Countries

United States
55%
India
15%
United Kingdom
10%
Canada
8%
Germany
7%

Demographic Insights: The target audience is primarily male (65%), aged between 25-44, reflecting the demographics of tech professionals.

Age Distribution

Gender Distribution

Mountain Goat Software Socio-economic Profile

Household and Income Insights: The majority of target users fall within the 'Medium' income bracket, with a significant portion having a household size of 3-4.

Educational and Employment Insights: Most target users are highly educated, with 90% having at least a University or College degree. A majority are employed full-time.

Households Size

Income Distribution

Education Level

Employment Status

Mountain Goat Software Behavioral Insights

Interest-Based Insights: Target users show interest in Technology, Software Development, Project Management, Business Management, Leadership, Productivity and Self-improvement.

Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and desktop devices, reflecting their professional focus. Engagement on other platforms is moderate.

Interests

TechnologySoftware DevelopmentProject ManagementBusiness ManagementLeadershipProductivitySelf-improvement

Device Breakdown

Social Media Usage

Mountain Goat Software Top Competitors

Competitor	Estimated market share	Top domains
Scrum Alliance	40%	Scrum Certification, Agile Training, Community Building
Scaled Agile, Inc.	25%	Scaled Agile Framework (SAFe), Enterprise Agile Transformation, Large-Scale Agile Training
Agile Alliance	15%	Agile Advocacy, Agile Community Events, Agile Resources and Knowledge Sharing

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