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Executive Summary
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Mountain Goat Software Top Products
Brand Positioning
Mountain Goat Software is a trusted leader in Agile and Scrum training, leveraging Mike Cohn's expertise to provide comprehensive, practical education and resources for individuals, teams, and organizations seeking to master Agile methodologies.
Customer Sentiments
Customer sentiment appears highly positive, driven by the strong credibility of Mike Cohn and the provision of practical, results-oriented training. Testimonials and high enrollment numbers suggest satisfaction with the quality and applicability of the courses.
Mountain Goat Software Key Value Propositions
Mountain Goat Software offers unparalleled Agile and Scrum expertise through Mike Cohn's leadership, providing comprehensive training and practical resources. They empower individuals, teams, and organizations to achieve tangible success and certifications in their Agile journeys.
Mountain Goat Software SWOT Analysis
Strengths
Strong brand built on Mike Cohn's reputation.
Comprehensive Agile and Scrum course offerings.
Diverse formats: online, in-person, on-demand.
Weaknesses
Limited information on subscription pricing models.
Physical location not explicitly stated.
Potential reliance on Mike Cohn's individual brand.
Opportunities
Expand into new industries beyond software development.
Develop more AI-powered learning tools.
Increase global reach through localized content.
Threats
Competition from other Agile training providers.
Rapid evolution of Agile methodologies.
Maintaining relevance in a crowded market.
Market Growth Stage
Pace of Market Growth
Mountain Goat Software Target Audience
Geographic Insights
Primarily focused on North America, with significant presence in the US and Canada. Also has a notable market share in the UK, Australia, and India.
Top Countries
United States
50.5% market share
Canada
10.2% market share
United Kingdom
7.8% market share
Australia
5.1% market share
India
3.7% market share
Mountain Goat Software Audience Segments
Aspiring Scrum Masters/Product Owners
23-35 years
Male • Female
Global
Agile Team Leads
30-50 years
Male • Female
Global
Enterprise Agile Leaders
40-60 years
Male • Female
Global
Independent Agile Coaches/Consultants
25-45 years
Male • Female
Global
New-to-Agile Professionals
20-30 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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