Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Scrum.org
Scaled Agile, Inc.
Top Marketing Channels
Scrum.org
- Content Marketing
- Examples: blog posts, whitepapers, case studies
- Campaigns: Professional Scrum Guides updates, Evidence-Based Management Series, Scrum Master's Journey
- Social Media Marketing
- Examples: LinkedIn, Twitter, YouTube
- Campaigns: Scrum.org Community Highlights, Ask a Professional Scrum Trainer, PSM Certification Success Stories
- Email Marketing
- Examples: newsletters, promotional emails, event announcements
- Campaigns: Monthly Scrum Insights, Upcoming Course Discounts, Trainer Spotlight
Top Sales Channels
- Direct Sales (Certifications)
- certification exams, training course bundles, professional-level assessments
- PSM I/II/III Certification Drives, PSPO I/II Certification Bundles, Scaled Scrum Professional
- Partnership Sales (Training Providers)
- global training partners, licensed Professional Scrum Trainers, corporate training agreements
- Global Trainer Network Expansion, Corporate Agile Transformation Packages, Accredited Training Provider Program
- Website Sales
- online course registration, exam purchases, resource downloads
- Scrum.org Official Course Enrollment, Assessment Bundle Deals, Free Resource Library Access
Mountain Goat Software SWOT Analysis
Strengths
Strong authoritative brand in Scrum
Official Scrum Guide publisher
Extensive global network of certified trainers
Focus on pure Scrum principles
Recognized and respected certifications (PSM
PSPO)
Weaknesses
May be perceived as less flexible for non-Scrum Agile frameworks
Reliance on partner trainers for course delivery
Less emphasis on 'softer' skills compared to some competitors
Website user experience could be improved for navigation
Limited direct consulting services
Opportunities
Expand into more specialized advanced Scrum topics
Develop more interactive and immersive online learning experiences
Partner with more universities and academic institutions
Increase presence in emerging markets for Agile adoption
Offer more enterprise-level tailored solutions beyond public courses
Threats
Competition from other Agile certification bodies (e.g.
Scrum Alliance)
Rapid evolution of new Agile methodologies and frameworks
Dilution of Scrum principles by less rigorous providers
Economic downturns impacting training budgets
Rise of AI-powered learning platforms offering alternatives
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