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Motivosity Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Director of Talent Management & Culture

Education: Master's Degree, Human Resources

Age: 39

Gender: Male

Occupation: Head of People Operations

Education: Bachelor's Degree, Business Administration

Age: 34

Gender: Female

Occupation: HR Manager

Education: Bachelor's Degree, Psychology

Eleanor Vance

Eleanor Vance

Age: 48
Gender: Female
Occupation: Director of Talent Management & Culture
Education: Master's Degree, Human Resources
Industry: Human Resources
Channels: LinkedInYouTubeFacebook

Goals

  • To significantly improve employee retention rates by fostering a highly engaging and supportive work environment
  • To implement scalable and measurable employee recognition programs that align with company values and drive positive behavior
  • To streamline internal communication and HR processes using integrated technology solutions to enhance efficiency.

Pain Points

  • Struggling with fragmented systems that lead to inefficient HR operations and a poor employee experience
  • Difficulty in accurately measuring the impact of engagement initiatives on business outcomes
  • High turnover rates and low employee morale due to insufficient recognition and career development opportunities.

Motivosity Geographic Distribution

Predominantly strong in North America, particularly the US, with growing presence in other developed English-speaking and European markets, catering to businesses with diverse geographic teams.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 3-4 person households (45%) with high income levels (50%), indicating stable, professional backgrounds typical of HR decision-makers.

Employment Status

Income Distribution

Education Level

Motivosity Behavior Analysis

Behavior Profile

Professional Development
Leadership
Technology
Business Strategy
Continuous Learning
LinkedIn Usage
Desktop Usage
Seeking Solutions
Problem Solvers
Decision-makers
Value Efficiency
Value Automation
Prioritize Employee Well-being
Foster Connection
Improve Morale
Streamline Processes
Seek Measurable Results
Engaged Buyers
Research-oriented
Customer Feedback Focused

Device Breakdown

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