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Executive Summary
Motivated Marketing (M2) is a full-service marketing agency based in Charleston, South Carolina. They specialize in providing tailored marketing solutions for businesses in the automotive, healthcare, and legal sectors. Their services include branding, digital advertising, direct mail, email marketing, graphic design, media buying, SEO, video production, and web design & development.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Motivated Marketing Top Products
Brand Positioning
Customer Sentiments
Motivated Marketing Key Value Propositions
Motivated Marketing SWOT Analysis
Strengths
Specialization in high-growth industries.
Full-service offerings cater to diverse needs.
Emphasis on transparency and client relationships.
Weaknesses
Limited geographical reach primarily focused on Charleston.
Reliance on specific industries might limit customer diversification.
Website lacks pricing transparency, potentially hindering lead generation.
Opportunities
Expand geographically to target businesses nationwide.
Develop industry-specific packages to attract niche clients.
Leverage digital marketing expertise to establish thought leadership.
Threats
Intense competition from established marketing agencies.
Economic downturn impacting marketing budgets in target sectors.
Rapid technological advancements requiring constant adaptation.
Motivated Marketing operates in the marketing and advertising industry. They specialize in providing services to businesses in the automotive, healthcare, and legal sectors. They offer a comprehensive range of marketing solutions, encompassing both digital and traditional marketing strategies.
Market Growth Stage
Pace of Market Growth
Motivated Marketing Target Audience
Geographic Insights
Motivated Marketing's primary target market is the United States, capturing 90% of its user base. Canada follows with 5%, while the UK, Australia, and Germany share the remaining 5%.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1.5% market share
Motivated Marketing Audience Segments
Motivated Marketing's target audience consists of businesses in the automotive, healthcare, and legal industries. They specifically mention automotive dealers, gastroenterology practices, dentists, DSOs, and law firms. They are looking for businesses who want to grow and are seeking marketing solutions to increase brand awareness and client acquisition.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Motivated Marketing
Content Marketing & Lead Generation
Develop valuable content targeting specific industry segments (automotive, healthcare, legal) to attract potential clients. This will establish Motivated Marketing as a thought leader and generate leads for their services.
Learn moreReferral Program & Partnerships
Implement a referral program incentivizing existing clients to recommend Motivated Marketing to their network. Partner with complementary businesses (e.g., website designers, CRM providers) to expand reach and cross-promote services.
Learn moreTargeted Digital Advertising Campaigns
Utilize location-based targeting on social media and search engines to reach businesses within Charleston and their target industries. This will ensure high visibility and attract relevant prospects.
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