Motivosity : Market and Competitor Analysis

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www.motivo.com

motomtech.com

Motivosity is a software company that provides employee recognition and rewards solutions. They offer a platform for peer-to-peer recognition, rewards programs, communication tools, and employee engagement measurement. Their goal is to help companies create a more positive and engaging work environment.

Company : Motivosity

Industry : Human Resources TechnologyEmployee EngagementEmployee Recognition

Major Markets

United States

Canada

United Kingdom

Key Competitors

Bonusly

Kazmet

Reward Gateway

Motivosity Key Value propositions

Employee Engagement

Recognition and Rewards

Company Culture

HR Technology Solutions

Motivosity Latest news

Motivosity: People-First Employee Recognition and Rewards

Motivosity is the people-first Recognition and Rewards software for today's workforce built to boost engagement, unify companies, & make HR's job easier.

Setting Up Your Team | Motivosity Help Center

When using Motivosity to add a new user, simply go to Setup > Team from ... Notice the ACTION column will become very important for this step. ADDING ...

What's New in Motivosity: April 2024

Apr 16, 2024 ... With the Motivosity App, you and your employees can send, receive, and redeem appreciations, awards, milestone gifts, and other important ...

Preparing for a 1 on 1 Meeting | Motivosity Help Center

Go to MotivosityWhat's New?Other Resources. English, ;. English. Go to ... By having agenda items, you can ensure that nothing important is overlooked and that ...

Motivosity SWOT Analysis

Strengths

User-friendly platformStrong focus on company cultureIntegrations with other platforms

Weaknesses

Premium pricing may limit accessibilityReliant on successful client integrationsCompetition from established HR software providers

Opportunities

Expand into global marketsDevelop AI-powered featuresOffer specialized solutions for specific industries

Threats

Evolving HR technology landscapeEconomic downturn impacting corporate budgetsData privacy and security concerns

Top Marketing Strategies for Motivosity

Content Marketing & Thought Leadership

Establish Motivosity as a thought leader in the HR tech space by creating valuable content like blog posts, ebooks, and webinars focused on employee engagement, recognition, and company culture. This will attract potential customers and position Motivosity as a trusted advisor in the industry.

Strategic Partnerships & Integrations

Partner with leading HR technology providers and complementary businesses to expand Motivosity's reach and offer integrated solutions to their shared customer base. This will provide access to new markets and increase customer value.

Free Trials and Demo Programs

Offer free trials and compelling demo programs to showcase the benefits of Motivosity's platform. This will allow potential customers to experience the product firsthand and demonstrate its value before committing to a paid subscription.

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Motivosity User Persona

Name:

Sarah Jones

Age :

38

Gender :

Female

Occupation :

HR Director

Industry :

Technology

Education :

Master's Degree, Human Resources Management

Preferred platforms

GOALS

Improve employee retention rates by 15% in the next fiscal year through effective recognition and engagement initiatives
Implement a company-wide recognition program that aligns with our core values and fosters a culture of appreciation
Streamline HR processes and leverage technology to automate tasks, freeing up time for strategic initiatives

Frustrations

Struggling to find a recognition platform that is user-friendly, scalable, and integrates with existing HR systems
Lack of employee engagement in current recognition programs, leading to low morale and minimal impact
Difficulty in measuring the ROI of recognition initiatives and demonstrating their value to senior management

Name:

Mark Williams

Age :

45

Gender :

Male

Occupation :

CEO

Industry :

Manufacturing

Education :

MBA, Business Administration

Preferred platforms

GOALS

Create a high-performing culture that attracts and retains top talent, leading to increased productivity and profitability
Improve employee morale and engagement to reduce turnover and enhance the company's reputation as an employer of choice
Foster a culture of recognition and appreciation where employees feel valued for their contributions and motivated to go the extra mile

Frustrations

High employee turnover rates due to lack of engagement and limited growth opportunities
Difficulty in fostering a positive and supportive work environment across different departments and locations
Concerns about the cost and complexity of implementing a comprehensive employee recognition and rewards program

Name:

Jennifer Lee

Age :

28

Gender :

Female

Occupation :

HR Manager

Industry :

Healthcare

Education :

Bachelor's Degree, Psychology

Preferred platforms

GOALS

Increase employee engagement scores by 10% within the next year through innovative and impactful recognition programs
Improve internal communication and create a sense of community among employees, especially in a remote work environment
Implement a modern and engaging employee recognition platform that resonates with our diverse workforce

Frustrations

Limited budget for employee recognition and engagement initiatives
Difficulty in reaching and engaging frontline employees who may not have regular access to company computers or email
Lack of creative and personalized recognition options beyond traditional gift cards or monetary bonuses

Motivosity Geographic and Demographic Insights

Geographic Insights: Motivosity's primary market is the United States, followed by Canada and the United Kingdom. The company has a growing presence in Australia and Germany.

Top Countries

United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%

Demographic Insights: Motivosity's target users are primarily female, aged between 25-44, reflecting HR professionals in their peak careers.

Age Distribution

Gender Distribution

Motivosity Socio-economic Profile

Household and Income Insights: Motivosity's target users typically belong to households of 2-4 people with medium income levels, common for working professionals.

Educational and Employment Insights: Motivosity's target users are predominantly employed full-time, with the majority possessing a university or college degree, reflecting their HR roles.

Households Size

Income Distribution

Education Level

Employment Status

Motivosity Behavioral Insights

Interest-Based Insights: Motivosity's audience is interested in leadership, HR, employee engagement, technology, business management, productivity, and work-life balance.

Technology and Social Media Usage: Motivosity's users prefer desktop devices and engage most with LinkedIn and YouTube, indicating a professional online presence.

Interests

LeadershipHuman ResourcesEmployee EngagementTechnologyBusiness ManagementProductivityWork-Life Balance

Device Breakdown

Social Media Usage

Motivosity Top Competitors

Competitor	Estimated market share	Top domains
Bonusly	25.5%	Employee Recognition, Rewards & Incentives, Performance Management
Kazmet	20.5%	Employee Experience, Performance Management, Employee Engagement
Reward Gateway	19%	Employee Benefits, Employee Engagement, Global Rewards

www.motivo.com

motomtech.com

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