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Motis Brands is a family of brands that design, develop, and distribute a wide range of products for loading, hauling, automotive, and accessibility needs. They are headquartered in Germantown, WI, and have a strong commitment to American-made products and innovation. Their brands cater to a diverse customer base including consumers and businesses.
Company : Motis Brands
Industry : AutomotivePowersportsOutdoor Equipment
Motis Brands Key Value propositions
Motis Brands Latest news
MOTIS BRANDS
Nov 9, 2023 ... Our Premium Brands · Race Ramps · Heavy Duty Ramps · Black Widow · Silver Spring · Guardian · Black Ice · Kill Shot · Harbor Mate.
MOTIS Brands — Rotunda Capital Partners
MOTIS Brands has been recognized by Internet Retailer as one of the top 500 revenue grossing sites in the U.S. for the last 5 years. www.motisbrands.com ...
Newsroom | MOTIS BRANDS
News & Press Stay up-to-date on the latest MOTIS Brands news, press releases ... MOTIS Brands Named Among 2023 Milwaukee Journal Sentinel Top Workplaces.
Black Widow® Launches New Website to Better Serve Powersports ...
Black Widow, a division of MOTIS Brands™, manufactures a selection of loading, transporting and maintenance solutions for motorcycles, ATVs, UTVs, and PWCs.
Motis Brands SWOT Analysis
Strengths
Diverse product portfolio catering to various needs.Strong commitment to American-made products.Focus on innovation and user-friendly designs.
Weaknesses
Reliance on specific market segments.Potential vulnerability to economic fluctuations in those segments.Competition from established players in respective industries.
Opportunities
Expansion into new markets with similar product needs.Strategic partnerships with complementary businesses.Leveraging digital marketing to reach wider audiences.
Threats
Fluctuations in raw material costs (e.g., aluminum).Changing consumer preferences and economic conditions.Intensifying competition from domestic and international companies.
Top Marketing Strategies for Motis Brands
Motis Brands User Persona
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GOALS
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Motis Brands Geographic and Demographic Insights
Geographic Insights: Motis Brands' primary market is the United States, followed by Canada. Other important markets include Australia, the United Kingdom, and Germany.
United States
65%
Canada
10%
Australia
8%
United Kingdom
7%
Germany
5%
Demographic Insights: Motis Brands sees most of its customers in the 25-44 age range with a slight preference towards men over women.
Motis Brands Socio-economic Profile
Household and Income Insights: Motis Brands' customer base predominantly consists of households of 2-4 people, with a concentration in the middle-income bracket.
Educational and Employment Insights: The majority of Motis Brands customers are employed full-time or are business owners with a university or college level education.
Motis Brands Behavioral Insights
Interest-Based Insights: Customers are interested in motorcycles, home improvement, trucks, boating, outdoor recreation, DIY projects and pets.
Technology and Social Media Usage: Target audience uses YouTube, Facebook and Reddit the most. They prefer desktops followed by Android and iOS devices.
Motis Brands Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
MaxTrax | 35.2% | Automotive, Outdoor Recreation, Off-Roading |
Rage Powersports | 30.5% | Powersports, Automotive Accessories, UTV/ATV |
Discount Ramps | 24.3% | Automotive, Powersports, Industrial Equipment |