Top Marketing Strategies for Motis Brands

Motis Brands User Persona

Name:

Mike Thompson

Age :

32

Gender :

Male

Occupation :

Electrician

Industry :

Construction

Education :

Associate's Degree, Electrical Technology

Preferred platforms

GOALS

• Easily transport his dirt bike to off-road trails without needing to purchase a large trailer
• Find durable and reliable loading ramps for his work van that can withstand heavy use
• Get his motorcycle in and out of his truck bed effortlessly, even when he's riding alone.

Frustrations

• Straining his back while lifting heavy equipment into his van
• Wasting time trying to secure his dirt bike on makeshift ramps
• Feeling limited in his ability to transport his motorcycle to different locations

Name:

Sarah Miller

Age :

57

Gender :

Female

Occupation :

Retired Teacher

Industry :

Retired

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Find a safe and easy way to get her older dog in and out of her SUV
• Enjoy road trips and outdoor adventures with her dog without worrying about her dog struggling to get in and out of the car
• Transport her kayak to the lake without assistance.

Frustrations

• Worrying about her dog injuring itself while jumping in and out of the car
• Feeling limited in her ability to take her dog on adventures
• Struggling to lift and secure her kayak onto her car roof.

Name:

John Davis

Age :

45

Gender :

Male

Occupation :

Construction Contractor

Industry :

Construction

Education :

High School Diploma

Preferred platforms

GOALS

• Improve the efficiency of loading and unloading equipment at job sites
• Ensure the safety of his crew when loading and unloading heavy equipment
• Find durable and long-lasting equipment that can withstand the demands of construction work.

Frustrations

• Dealing with worker injuries due to improper lifting techniques
• Wasting time and manpower on inefficient loading and unloading processes
• Replacing damaged or broken equipment frequently.

Motis Brands Geographic and Demographic Insights

Geographic Insights: Motis Brands' primary market is the United States, followed by Canada. Other important markets include Australia, the United Kingdom, and Germany.

Demographic Insights: Motis Brands sees most of its customers in the 25-44 age range with a slight preference towards men over women.

Motis Brands Socio-economic Profile

Household and Income Insights: Motis Brands' customer base predominantly consists of households of 2-4 people, with a concentration in the middle-income bracket.

Educational and Employment Insights: The majority of Motis Brands customers are employed full-time or are business owners with a university or college level education.

Motis Brands Behavioral Insights

Interest-Based Insights: Customers are interested in motorcycles, home improvement, trucks, boating, outdoor recreation, DIY projects and pets.

Technology and Social Media Usage: Target audience uses YouTube, Facebook and Reddit the most. They prefer desktops followed by Android and iOS devices.

Motis Brands Top Competitors