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Major Markets

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OhmConnect

EnergyHub

Top Marketing Channels

OhmConnect

  • Social Media Marketing
  • Examples: Facebook, Instagram, Twitter
  • Campaigns: Energy Savings Challenge, Refer a Friend Program, OhmHours Explained
  • Content Marketing
  • Examples: Blog posts, How-to guides, Customer testimonials
  • Campaigns: Smart Home Energy Tips, Understanding Demand Response, Community Impact Stories
  • Email Marketing
  • Examples: Newsletters, Promotional emails, Event notifications
  • Campaigns: Weekly Energy Report, Peak Event Reminders, New User Welcome Series

Top Sales Channels

  • Direct to Consumer Online
  • OhmConnect website, Mobile app, Online sign-up forms
  • Sign Up & Get Paid, Connect Your Smart Devices, Limited-Time Bonus Offer
  • Utility Partnerships
  • Con Edison partnership, PG&E partnership, SCE partnership
  • Utility-Branded Enrollment, Grid Resilience Program, Peak Savings Initiative
  • Affiliate Marketing
  • Partnerships with smart home device manufacturers, Energy saving blogs, Comparison websites
  • Smart Thermostat Bundle Deal, Energy Efficiency Product Showcase, Home Energy Audit Promotion

Meltek SWOT Analysis

Strengths

Strong brand recognition in California

established utility partnerships

integrations with a wide range of smart devices

proven track record of customer payments.

Weaknesses

Primarily focused on California market

reliance on specific utility programs

potential for user fatigue with frequent 'OhmHours' notifications.

Opportunities

Expansion to new states and utility service areas

increased adoption of smart home technology

growing consumer interest in energy independence.

Threats

Competition from new demand response aggregators

changes in utility regulations or incentive structures

potential for data privacy concerns impacting user trust.

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