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Meltek is a climate tech startup that rewards users for reducing electricity consumption during peak demand periods. Partnering with utility companies, Meltek helps prevent the use of polluting peaker plants by incentivizing users to conserve energy. The company achieves this through its free program and mobile app, which notifies users of energy-saving events and tracks their energy reduction.
Company : Meltek
Industry : Climate TechEnergyDemand Response
Meltek Key Value propositions
Meltek Latest news
BuzzBlogs
Subscribe to "The Buzz" to receive the latest news on how to lower your carbon footprint and be better for the planet, as well as, updates from Meltek. You'll ...
Kristi Coulter on LinkedIn: Big Technology Is Going Paid With ...
Oct 24, 2023 ... Big News! I'm launching a paid tier at Big ... https://spotify.com. Like Comment. Share. Copy ... President arbaStrategies | CMO Meltek ...
Meltech Corp Inc – Construction Excellence
This is Meltech's second award for this important five-year program. Read More · MELTECH AND NTVI FEDERAL INC. JOINT VENTURE FORMED. News. NTVI Federal, an 8(a) ...
Sustainable Westchester's Energy Rebate Program Not the Only ...
Mar 28, 2023 ... ... https://thehudsonindependent.com/a-new ... Meltek. After repeated requests to provide the ... Important Alerts and News - The Hudson Independent ...
Meltek SWOT Analysis
Strengths
Partnerships with utility companiesFree and user-friendly appPositive environmental impact
Weaknesses
Limited geographical reachDependence on utility companiesReliance on user participation
Opportunities
Expand to new geographic marketsDevelop partnerships with smart home device companiesOffer additional energy-saving services
Threats
Competition from other demand response providersChanges in government regulationsLack of user adoption or engagement
Top Marketing Strategies for Meltek
Meltek User Persona
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Meltek Geographic and Demographic Insights
Geographic Insights: Meltek's primary market is the United States, with a significant majority of users located there. Canada represents a smaller but notable market, followed by the UK, Australia, and Germany.
United States
90%
Canada
5%
United Kingdom
1.5%
Australia
1%
Germany
0.5%
Demographic Insights: Meltek's target audience consists slightly more of males. The platform appeals most to users aged 25-34, followed by 35-44 and 18-24.
Meltek Socio-economic Profile
Household and Income Insights: Meltek's user base primarily comprises households of 2-4 people. The income distribution leans towards medium, followed by low and high.
Educational and Employment Insights: A majority of Meltek's target users are employed full-time and have some college or university education. A significant portion are also business owners or retired.
Meltek Behavioral Insights
Interest-Based Insights: Meltek users are interested in sustainability, renewable energy, and saving money. They stay updated on technology, local news, and environmental topics.
Technology and Social Media Usage: Users engage with Meltek primarily through their mobile devices and desktops. They are active on social media platforms like Youtube, X (formerly Twitter), and Instagram.
Meltek Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
OhmConnect | 40% | Demand Response, Energy Efficiency, Residential Energy |
EnergyHub | 35% | Energy Management, Smart Grid, Utility Solutions |
Voltus | 25% | Demand Response, Energy Markets, Grid Reliability |