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Executive Summary

Industries

Professional SportsEntertainmentEvent Management

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

NC Courage Top Products

NC Courage Pride Night Tickets
NC Courage 2025 Season Tickets
NC Courage Pride Night Tickets

Brand Positioning

NC Courage positions itself as the premier source of affordable, family-friendly, and engaging professional sports entertainment, fostering deep community connection and delivering exclusive fan experiences tailored to diverse audiences from casual attendees to dedicated season ticket holders.

Customer Sentiments

Customer sentiment appears positive, driven by the brand's diverse offerings that cater to budget-conscious families, dedicated fans seeking exclusive access, and corporate groups desiring premium entertainment. The focus on value, community, and customizable experiences resonates well with different segments.

NC Courage Key Value Propositions

NC Courage offers affordable and engaging family entertainment through professional soccer, providing diverse ticket options and exclusive fan benefits. It fosters strong community ties and delivers memorable experiences for both casual attendees and dedicated supporters.

Community Engagement
Affordable Family Entertainment
Exclusive Fan Experience
Team Loyalty

NC Courage SWOT Analysis

Strengths

Diverse ticket options cater to various fan segments.

Strong focus on family-friendly experiences and value.

Offers exclusive benefits for dedicated season ticket members.

Weaknesses

Reliance on local market for primary customer base.

Potential for limited brand recognition outside the immediate region.

Competition from other major sports teams in the area.

Opportunities

Expand youth soccer integration for future fan development.

Leverage community involvement for broader reach and loyalty.

Increase corporate partnerships for group sales and hospitality.

Threats

Competition for entertainment dollars from other local attractions.

Economic downturn affecting discretionary spending on entertainment.

Performance of the team impacting fan engagement and ticket sales.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

NC Courage Target Audience

View Details

Geographic Insights

The primary market is the United States, particularly the local region, with minimal international reach. Focus on regional engagement is key.

Top Countries

United States flag

United States

99% market share

Canada flag

Canada

0.3% market share

Mexico flag

Mexico

0.2% market share

United Kingdom flag

United Kingdom

0.2% market share

Australia flag

Australia

0.1% market share

NC Courage Audience Segments

Casual Game Seekers

18-35 years

Male • Female

North Carolina • Raleigh-Durham Area

Family Entertainment Seekers

25-45 years

Male • Female

North Carolina • Raleigh-Durham Area

Devoted Season Ticket Holders

25-65 years

Male • Female

North Carolina • Raleigh-Durham Area

Corporate & Group Event Planners

30-60 years

Male • Female

North Carolina • Raleigh-Durham Area

Youth Soccer Parents

30-55 years

Male • Female

North Carolina • Raleigh-Durham Area

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor NC Courage

Referral Contest

Run a referral contest to incentivize existing fans and season ticket holders to refer new customers. This would significantly expand the fanbase through word-of-mouth marketing, leveraging the loyalty of current supporters.

Learn more

Family or Group Plan Integration

Develop family or group-specific ticket packages to cater to the 'Families and Small Groups' and 'Corporate/Organizational Buyers' buyer personas. This offering provides a convenient and cost-effective way for families and groups to experience NC Courage games together, increasing ticket sales and group attendance.

Learn more

Personalized User Onboarding

Implement personalized onboarding experiences for new ticket purchasers based on their identified buyer persona (e.g., casual fan, season ticket member, group buyer). This enhances initial engagement and guides users toward relevant ticket options and benefits, increasing long-term customer retention.

Learn more

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