Top Marketing Strategies for NC Courage

NC Courage User Persona

Name:

Marcus Johnson

Age :

17

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School Diploma, Pursuing

Preferred platforms

GOALS

• Secure an athletic scholarship for college to pursue his passion for basketball while getting a quality education
• Get recognized by college coaches for his basketball skills and athleticism
• Improve his game and training techniques to increase his chances of playing at the college level

Frustrations

• Lack of visibility to college coaches and recruiters
• Difficulty in effectively showcasing his skills and athletic achievements
• Feeling overwhelmed by the college recruitment process and not knowing where to start

Name:

Sarah Miller

Age :

45

Gender :

Female

Occupation :

Parent

Industry :

Finance

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Support her daughter's aspiration of playing volleyball at the collegiate level and receiving a scholarship
• Find the right resources and guidance to navigate the complex college recruiting process
• Ensure her daughter balances academics and athletics effectively during high school

Frustrations

• Feeling overwhelmed by the sheer volume of information available online regarding college recruiting
• Not knowing how to effectively promote her daughter's athletic profile to college coaches
• Concerns about balancing the financial implications of college with potential scholarship opportunities

Name:

Coach Thompson

Age :

52

Gender :

Male

Occupation :

High School Football Coach

Industry :

Education

Education :

Master's Degree, Sports Science

Preferred platforms

GOALS

• Help his most talented athletes get recognized and recruited by college programs
• Stay updated on the latest trends and best practices in college recruiting
• Network with other coaches and recruiters to expand his professional connections and knowledge

Frustrations

• Limited time and resources to dedicate to assisting his players with the college recruiting process
• Difficulty in keeping up with the constantly evolving landscape of college recruiting rules and regulations
• Feeling like he doesn't have all the information necessary to adequately guide his athletes

NC Courage Geographic and Demographic Insights

Geographic Insights: The primary target market for NC Courage is the United States, with a significant user base. Canada represents a smaller but growing market. Interest from the UK, Germany, and Australia suggests some international appeal.

Demographic Insights: NC Courage primarily targets females aged 35-54, likely parents supporting their children's athletic endeavors. While focused on youth, it also attracts a smaller male audience.

NC Courage Socio-economic Profile

Household and Income Insights: NC Courage appeals to households with 3-4 members, indicating families with children participating in sports. The income distribution suggests they target middle-income families.

Educational and Employment Insights: Most target users are likely parents with college degrees, reflecting the organization's focus on education alongside sports. A significant portion are employed full-time, balancing work and family.

NC Courage Behavioral Insights

Interest-Based Insights: NC Courage targets individuals interested in basketball, football, cheerleading, college planning, scholarships, youth sports, and education.

Technology and Social Media Usage: NC Courage's target audience actively uses YouTube, Instagram, Facebook, and X, primarily on mobile devices (Android and iOS) and desktops.

NC Courage Top Competitors