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NC Courage Target Audience
User Segments
Age: 22
Gender: Female
Occupation: Retail Sales Associate
Education: Associate Degree
Age: 19
Gender: Male
Occupation: University Student (Part-Time)
Education: High School
Age: 26
Gender: Female
Occupation: Customer Service Representative
Education: Bachelor's Degree
Budget-Conscious Soccer Fan
Age: 22
Gender: Female
Occupation: Retail Sales Associate
Education: Associate Degree
Industry: Retail
Channels: InstagramTikTokYouTube
Goals
- To enjoy live soccer games without breaking the bank
- To find affordable entertainment options for evenings and weekends
- To connect with local sports culture and feel part of a community.
Pain Points
- Difficulty finding affordable tickets for live events
- Limited disposable income affecting entertainment choices
- Long work hours making it hard to commit to full season plans.
NC Courage Geographic Distribution
The primary market is the United States, particularly the local region, with minimal international reach. Focus on regional engagement is key.
Top Countries
United States
99%
Canada
0.3%
Mexico
0.2%
United Kingdom
0.2%
Australia
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Many target users are families (3-4 person households) with medium to high income, seeking family-friendly entertainment options.
Employment Status
Income Distribution
Education Level
NC Courage Behavior Analysis
Behavior Profile
Live Soccer
Family Entertainment
Fan Experience
Community Engagement
Ticket Plans
Group Outings
Social Media
Youth Sports
Dining Out
Local Events
Outdoor Activities
Loyalty
Networking
Online Content
Mobile Usage
Device Breakdown
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