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Meltek Target Audience
User Segments
Age: 38
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 32
Gender: Female
Occupation: Financial Analyst
Education: Bachelor's Degree, Finance
Age: 45
Gender: Male
Occupation: Healthcare Administrator
Education: Master's Degree, Healthcare Management
David Chen
Goals
- Optimize household energy consumption to significantly reduce utility bills
- Actively contribute to environmental sustainability by reducing his carbon footprint
- Leverage smart home technology to automate energy savings and enhance convenience.
Pain Points
- Lack of clear, actionable data to track energy usage effectively
- Difficulty in finding reliable and cost-effective green energy solutions
- Balancing the upfront cost of energy-efficient upgrades with long-term savings.
Meltek Geographic Distribution
Meltek is currently focused on New York, with national expansion plans. The US represents almost all of their current user base.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users are mid-income households of 2-4 people, indicating a focus on family budget management and environmental contribution.
Employment Status
Income Distribution
Education Level
Meltek Behavior Analysis
Behavior Profile
Device Breakdown
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