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Executive Summary
Meetup is a platform facilitating offline and online group meetings based on shared interests. It connects people for various activities, from social gatherings and hobby groups to professional networking and workshops. The platform fosters a sense of community and provides opportunities for personal and professional development.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Meetup Top Products
Brand Positioning
Customer Sentiments
Meetup Key Value Propositions
Meetup SWOT Analysis
Strengths
Large active user base
Diverse range of interest groups
Easy-to-use platform and mobile apps
Weaknesses
Reliance on user-generated content
Competition from free social media platforms
Potential for inactive or low-engagement groups
Opportunities
Expand partnerships and collaborations
Develop niche communities for specific demographics
Integrate virtual and augmented reality features
Threats
Growing popularity of alternative social platforms
Data privacy concerns and regulations
Economic downturns impacting discretionary spending
Meetup operates in the social networking and community building industry. Its domain is online platforms that connect people based on shared interests, facilitating both offline and online interactions and events.
Market Growth Stage
Pace of Market Growth
Meetup Target Audience
Geographic Insights
Meetup's largest user base is in the United States, followed by Canada. Other significant markets include the United Kingdom, Australia, and Germany.
Top Countries
United States
60% market share
Canada
10% market share
United Kingdom
7% market share
Australia
5% market share
Germany
4% market share
Meetup Audience Segments
Meetup targets individuals seeking social connection and shared experiences through local and online events. This encompasses a broad demographic, from young adults to older individuals, with diverse interests and backgrounds. They prioritize community engagement and personal growth.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Meetup
Hyperlocal Marketing and Partnerships
Target specific neighborhoods and cities with tailored marketing campaigns. Partner with local businesses, community organizations, and influencers to reach new audiences and drive event attendance.
Learn moreContent Marketing and Community Building
Create valuable content that resonates with Meetup's target audience, focusing on the benefits of social connection and shared experiences. Encourage user-generated content and foster a sense of community through online and offline initiatives.
Learn moreData-Driven Personalization and Recommendations
Leverage user data and behavior to personalize the Meetup experience, recommending relevant groups, events, and connections. Implement a robust recommendation engine to enhance user engagement and satisfaction.
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