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Meetup is a platform facilitating offline and online group meetings based on shared interests. It connects people for various activities, from social gatherings and hobby groups to professional networking and workshops. The platform fosters a sense of community and provides opportunities for personal and professional development.
Company : Meetup
Industry : Social NetworkingCommunity BuildingEvents
Meetup Key Value propositions
Meetup Latest news
A New Home for Meetup - Meetup Blog
Jan 8, 2024 ... Meetup will soon be welcomed into the Bending Spoons portfolio of digital technology products. In this post, the Bending Spoons CEO, Luca ...
Big Ideas Raleigh Meetup | Raleighnc.gov
https://raleighnc.gov/community/services/big-ideas-raleigh-meetup 05/29/2024 11:41 ... All news. image of the tarboro road park outdoor sign. Tarboro Road Park ...
Login to Meetup | Meetup
Not a Meetup member yet? Log in and find groups that host online or in person events and meet people in your local community who share your interests.
Orlando Informer Meetup at Universal Orlando Resort | August 2024
... [email protected]. Call or text: (855) 245-4636. Your experience is important to us, which is why we reply to you within 24 hours. Do I need to ...
Meetup SWOT Analysis
Strengths
Large active user baseDiverse range of interest groupsEasy-to-use platform and mobile apps
Weaknesses
Reliance on user-generated contentCompetition from free social media platformsPotential for inactive or low-engagement groups
Opportunities
Expand partnerships and collaborationsDevelop niche communities for specific demographicsIntegrate virtual and augmented reality features
Threats
Growing popularity of alternative social platformsData privacy concerns and regulationsEconomic downturns impacting discretionary spending
Top Marketing Strategies for Meetup
Meetup User Persona
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Preferred platforms
GOALS
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Meetup Geographic and Demographic Insights
Geographic Insights: Meetup's largest user base is in the United States, followed by Canada. Other significant markets include the United Kingdom, Australia, and Germany.
Top Countries
United States
60%
Canada
10%
United Kingdom
7%
Australia
5%
Germany
4%
Demographic Insights: Meetup's user base skews slightly towards females. The platform is popular across various age groups, with the highest concentration in the 25-34 age range.
Age Distribution
Gender Distribution
Meetup Socio-economic Profile
Household and Income Insights: Meetup users are primarily from households of 1-2 people and fall within the middle-income bracket.
Educational and Employment Insights: A majority of Meetup's users are employed full-time or part-time and have some level of college or university education.
Households Size
Income Distribution
Education Level
Employment Status
Meetup Behavioral Insights
Interest-Based Insights: Meetup users have diverse interests including travel, cooking, photography, technology, music, fitness, and arts & crafts, reflecting the platform's wide array of groups.
Technology and Social Media Usage: Meetup users predominantly access the platform through mobile devices (iOS and Android). They are active on social media platforms like YouTube, Instagram, and Facebook.
Interests
Device Breakdown
Social Media Usage
Meetup Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Eventbrite | 40% | Events, Ticketing, Conferences |
| Facebook Groups | 35% | Social Networking, Community Building, Groups |
| Peatix | 15% | Events, Ticketing, Networking |
