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Major Markets
United States
United Kingdom
CanadaKey Competitors
Meetup Top Products
Brand Positioning
Meetup positions itself as the leading platform for fostering human connection and community building, empowering individuals to discover and create groups based on shared interests, both online and in person.
Customer Sentiments
Customer sentiment appears largely positive, as Meetup facilitates connections, learning, and personal growth for a global user base. The platform addresses a fundamental human need for belonging and shared experiences.
Meetup Key Value Propositions
Meetup's key value proposition is enabling individuals to connect with like-minded people through interest-based events and groups, fostering community and personal growth. It empowers users to pursue passions, learn new things, and build meaningful relationships.
Meetup SWOT Analysis
Strengths
Large, global user base of 60 million people.
Diverse range of interest-based groups and events.
Facilitates both online and in-person connections.
Weaknesses
Reliance on user-generated content for quality.
Potential for local market saturation in some areas.
Monetization primarily focused on organizers, not all users.
Opportunities
Expand into niche interests and underserved communities.
Enhance virtual event features for a global audience.
Strategic partnerships with organizations for group creation.
Threats
Competition from other social platforms and event sites.
User retention challenges if local engagement wanes.
Privacy concerns and data security for a large user base.
Market Growth Stage
Pace of Market Growth
Meetup Target Audience
Geographic Insights
Meetup has a strong global presence, with a significant user base in the US, UK, Canada, Australia, and Germany, highlighting its international reach with a core North American focus.
Top Countries
United States
45% market share
United Kingdom
8% market share
Canada
5% market share
Australia
4% market share
Germany
3% market share
Meetup Audience Segments
The Social Connector
18-35 years
Male • Female
Global Cities • New Major Cities
The Professional Networker
25-55 years
Male • Female
North America • Europe • Asia-Pacific Metros
The Community Organizer
30-65 years
Male • Female
Local Communities • Suburban Areas • Rural Towns
The Passion Pursuer
40-70 years
Male • Female
Urban Centers • Coastal Cities • Retirement Destinations
The Casual Explorer
18-24 years
Male • Female
University Towns • Large Cities
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Meetup
Dedicated User Community
Creating a dedicated user community fosters a sense of belonging and provides a platform for members to interact, share experiences, and support each other. This enhances user engagement, loyalty, and provides valuable feedback for product improvement and new feature development within Meetup.
Learn morePersonalized User Onboarding
Personalizing the onboarding experience for new users based on their stated interests and goals can significantly improve engagement and activation rates. This would involve tailoring the initial group recommendations and highlighting relevant features to match each user's specific needs and preferences.
Learn moreReferral Contest
Implementing a referral contest can incentivize existing members to invite new users, creating a viral growth loop. Offering attractive rewards for successful referrals can significantly boost user acquisition and expand Meetup's reach.
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