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Executive Summary
Glimpse is a trend forecasting platform that leverages search data to identify emerging consumer interests. They offer insights into various industries and categories, helping businesses make strategic decisions. Their platform provides tools for trend discovery, analysis, and tracking.
Industries
Major Markets
United States
United Kingdom
IndiaKey Competitors
Glimpse Top Products
Brand Positioning
Customer Sentiments
Glimpse Key Value Propositions
Glimpse SWOT Analysis
Strengths
Vast trend database updated daily.
Search volume analysis and channel breakdowns.
Trajectory and forecasting feature predicts future trends.
Weaknesses
Reliance on search data might miss offline trends.
Pricing model may not be suitable for small businesses or individuals.
Limited information available about integrations with other tools.
Opportunities
Expand into new markets and industries.
Develop partnerships with data providers for richer insights.
Offer customized solutions for specific business needs.
Threats
Competition from established market research companies.
Dependence on search engine algorithms and data access.
Potential for bias in search data.
Glimpse operates in the market research and trend analysis industry. Their domain is primarily online, accessible through their website and potentially through a browser extension.
Market Growth Stage
Pace of Market Growth
Glimpse Target Audience
Geographic Insights
Glimpse's primary market is the United States, followed by the United Kingdom and India. The platform shows strong potential in English-speaking countries with developed economies.
Top Countries
United States
45% market share
United Kingdom
15% market share
India
10% market share
Canada
8% market share
Australia
7% market share
Glimpse Audience Segments
Glimpse targets businesses of all sizes that need to understand consumer trends. This includes industries like consumer goods, technology, and finance. They cater to marketing, product development, and research teams seeking a competitive edge.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Glimpse
Personalized User Onboarding
This strategy ensures new users have a smooth and positive initial experience with Glimpse, boosting their chances of becoming long-term subscribers. It involves creating a customized onboarding process tailored to each user's needs and interests, providing them with the most relevant and valuable information right from the start.
Learn moreValue-Based Pricing Implementation
Glimpse can increase customer satisfaction and loyalty by implementing a value-based pricing model. This involves clearly communicating the benefits and value proposition of each pricing tier, enabling users to choose the plan that best aligns with their needs and budget.
Learn moreInteractive Exit-Intent Quiz
By implementing an engaging and insightful exit-intent quiz, Glimpse can capture the attention of website visitors who are about to leave and entice them to learn more about their platform. This provides an opportunity to educate potential customers about Glimpse's value proposition and encourage them to sign up for a trial.
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