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Glimpse Target Audience

User Segments

Age: 32

Gender: Female

Occupation: E-commerce Product Manager

Education: Master's Degree in Business Administration

Age: 38

Gender: Male

Occupation: Senior SEO Strategist

Education: Bachelor's Degree in Marketing

Age: 29

Gender: Female

Occupation: Retail Brand Manager

Education: Bachelor's Degree in Fashion Merchandising

Sophia Chen

Sophia Chen

Age: 32
Gender: Female
Occupation: E-commerce Product Manager
Education: Master's Degree in Business Administration
Industry: E-commerce
Channels: LinkedInYouTubeInstagram

Goals

  • To identify emerging product trends to inform new product development cycles and stay ahead of competitors
  • To optimize product listings and marketing campaigns based on real-time consumer demand signals
  • To increase overall sales conversion rates and customer satisfaction through data-driven product decisions.

Pain Points

  • Difficulty in accurately predicting future consumer demand without reliable, forward-looking data
  • Over-reliance on historical data that may not reflect rapidly changing market interests
  • Struggling to differentiate between short-lived fads and sustainable, long-term market trends.

Glimpse Geographic Distribution

Primarily targets North America and Europe, with the US as the dominant market, followed by the UK.

Top Countries

United States flag

United States

35.5%
United Kingdom flag

United Kingdom

12.8%
Canada flag

Canada

8.3%
Australia flag

Australia

6.1%
Germany flag

Germany

4.7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often single or small households, primarily in medium to high income brackets, reflecting professional roles.

Employment Status

Income Distribution

Education Level

Glimpse Behavior Analysis

Behavior Profile

Data-Driven
Trend Discovery
Anticipating Demand
Predictive Analytics
Proactive
Informed Decisions
Competitive Advantage
Early Adoption
Understanding Consumer Behavior
Search Data Analysis
Online Research
Professional Networking
Information Seeking
Problem Solving
Long-term Growth
Avoiding Fads

Device Breakdown

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