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Learfield is the leading media and technology partner for collegiate athletics, connecting brands to passionate fans and driving revenue, awareness, and engagement for universities through comprehensive solutions.
Customer sentiment appears positive, as Learfield boasts strong partnerships with over 1,200 colleges and 12,000 sponsor brands, indicating high satisfaction with their services in revenue generation and fan engagement. Their long-standing trust with partners and focus on elevated experiences suggest strong customer relationships.
Learfield's core value proposition is to power fan connections by driving significant revenue growth and brand awareness for collegiate athletic departments and their partners. They offer comprehensive solutions leveraging deep industry experience and an unparalleled network to connect brands with millions of passionate college sports fans.
Extensive network of 1,200+ colleges and 12,000+ brands.
Deep industry experience and established trust.
Largest dataset of college sports fans (100M+ records).
Potential over-reliance on collegiate sports market.
Complexity of managing diverse services and partnerships.
Adaptation to rapid changes in digital media and NIL.
Expansion into broader sports and entertainment properties.
Further leveraging data for personalized fan engagement.
Growth in NIL market for student-athletes.
Competition from specialized agencies.
Economic downturn impacting sponsorship budgets.
Shifting fan consumption habits and media landscapes.
Learfield's market is predominantly the United States, with minimal presence in other North American and select international markets, reflecting its collegiate athletics focus.
United States
98% market share
Canada
0.5% market share
Mexico
0.3% market share
United Kingdom
0.2% market share
Australia
0.1% market share
35-55 years
Male • Female
United States
30-60 years
Male • Female
United States
25-45 years
Male • Female
United States
18-25 years
Male • Female
United States
20-70 years
Male • Female
United States
Data shown in percentage (%) of usage across platforms
Learfield can encourage college sports fans and brand partners to create content showcasing their experiences. This builds trust, authenticates brand messaging, and provides a wealth of engaging content for marketing campaigns, deepening connections between fans, teams, and brands.
Learn moreLearfield can partner with universities and brands to create valuable content like articles, videos, or webinars. This increases brand awareness for all parties involved, provides useful information to fans, and solidifies Learfield's position as a central hub for college sports marketing.
Learn moreLearfield can create a loyalty program that rewards fans for engaging with content, attending games, and purchasing merchandise. This encourages repeat engagement, builds brand loyalty, and provides valuable data on fan preferences to further personalize the fan experience.
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