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Executive Summary

Industries

Collegiate AthleticsSports MarketingMedia Technology

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Learfield Top Products

Website Access Restricted

Brand Positioning

Learfield is the leading media and technology partner for collegiate athletics, connecting brands to passionate fans and driving revenue, awareness, and engagement for universities through comprehensive solutions.

Customer Sentiments

Customer sentiment appears positive, as Learfield boasts strong partnerships with over 1,200 colleges and 12,000 sponsor brands, indicating high satisfaction with their services in revenue generation and fan engagement. Their long-standing trust with partners and focus on elevated experiences suggest strong customer relationships.

Learfield Key Value Propositions

Learfield's core value proposition is to power fan connections by driving significant revenue growth and brand awareness for collegiate athletic departments and their partners. They offer comprehensive solutions leveraging deep industry experience and an unparalleled network to connect brands with millions of passionate college sports fans.

Fan Connections
Revenue Growth
Brand Awareness
Comprehensive Solutions

Learfield SWOT Analysis

Strengths

Extensive network of 1,200+ colleges and 12,000+ brands.

Deep industry experience and established trust.

Largest dataset of college sports fans (100M+ records).

Weaknesses

Potential over-reliance on collegiate sports market.

Complexity of managing diverse services and partnerships.

Adaptation to rapid changes in digital media and NIL.

Opportunities

Expansion into broader sports and entertainment properties.

Further leveraging data for personalized fan engagement.

Growth in NIL market for student-athletes.

Threats

Competition from specialized agencies.

Economic downturn impacting sponsorship budgets.

Shifting fan consumption habits and media landscapes.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Learfield Target Audience

View Details

Geographic Insights

Learfield's market is predominantly the United States, with minimal presence in other North American and select international markets, reflecting its collegiate athletics focus.

Top Countries

United States flag

United States

98% market share

Canada flag

Canada

0.5% market share

Mexico flag

Mexico

0.3% market share

United Kingdom flag

United Kingdom

0.2% market share

Australia flag

Australia

0.1% market share

Learfield Audience Segments

Athletic Department Decision Maker

35-55 years

Male • Female

United States

Corporate Marketing Executive

30-60 years

Male • Female

United States

Digital & Content Strategist

25-45 years

Male • Female

United States

Student-Athlete Entrepreneur

18-25 years

Male • Female

United States

Passionate College Sports Fan

20-70 years

Male • Female

United States

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Learfield

Leverage User-Generated Content (UGC)

Learfield can encourage college sports fans and brand partners to create content showcasing their experiences. This builds trust, authenticates brand messaging, and provides a wealth of engaging content for marketing campaigns, deepening connections between fans, teams, and brands.

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Co-Branded Content Collaboration

Learfield can partner with universities and brands to create valuable content like articles, videos, or webinars. This increases brand awareness for all parties involved, provides useful information to fans, and solidifies Learfield's position as a central hub for college sports marketing.

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Loyalty Program Implementation

Learfield can create a loyalty program that rewards fans for engaging with content, attending games, and purchasing merchandise. This encourages repeat engagement, builds brand loyalty, and provides valuable data on fan preferences to further personalize the fan experience.

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