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Learfield's target audience is primarily colleges and universities, specifically their athletic departments. This includes universities, colleges, conferences, and leagues across the US. Learfield also targets brands looking to connect with the large and passionate fan base associated with college sports.
Learfield's primary market is the United States, with a significant market share. Canada represents a smaller but growing market. Other countries show limited presence.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Learfield's audience predominantly falls within the medium-income bracket and tends to live in households of 3-4 people.
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