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Learfield Target Audience

Learfield's target audience is primarily colleges and universities, specifically their athletic departments. This includes universities, colleges, conferences, and leagues across the US. Learfield also targets brands looking to connect with the large and passionate fan base associated with college sports.

User Segments

Learfield Geographic Distribution

Learfield's primary market is the United States, with a significant market share. Canada represents a smaller but growing market. Other countries show limited presence.

Top Countries

United States flag

United States

95%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

1%
Germany flag

Germany

0.5%
Australia flag

Australia

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Learfield's audience predominantly falls within the medium-income bracket and tends to live in households of 3-4 people.

Employment Status

Income Distribution

Education Level

Learfield Behavior Analysis

Behavior Profile

Device Breakdown

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