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Learfield Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Associate Athletic Director for External Relations
Education: Doctorate in Sports Management
Age: 42
Gender: Male
Occupation: Director of Marketing and Fan Engagement
Education: Master's Degree in Marketing
Age: 37
Gender: Female
Occupation: Assistant Athletic Director for Development
Education: Master's Degree in Educational Leadership
Dr. Eleanor Vance
Goals
- Increase athletic department revenue through strategic partnerships
- Enhance fan engagement and attendance at sporting events
- Elevate the university's brand recognition nationally.
Pain Points
- Securing sufficient funding for athletic programs
- Navigating complex NIL regulations and compliance
- Balancing commercial interests with academic and ethical standards.
Learfield Geographic Distribution
Learfield's market is predominantly the United States, with minimal presence in other North American and select international markets, reflecting its collegiate athletics focus.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Learfield's target users mainly come from 3-4 person households with high income levels, indicating executive and professional roles.
Employment Status
Income Distribution
Education Level
Learfield Behavior Analysis
Behavior Profile
Device Breakdown
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