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Executive Summary
Making Fun is an independent game developer and publisher known for their hit mobile RPG, Eternium. They are headquartered in the San Francisco Bay Area and have a global team. They specialize in developing free-to-play mobile games with a focus on high-quality graphics, engaging gameplay, and strong community interaction.
Industries
Making Fun Top Products
Brand Positioning
Customer Sentiments
Making Fun Key Value Propositions
Making Fun SWOT Analysis
Strengths
Strong portfolio with hit title Eternium
Focus on high-quality graphics and gameplay
Active and engaged community
Weaknesses
Reliance on free-to-play model with in-app purchases
Competition from established players in the mobile gaming market
Potential dependence on a single hit title for revenue
Opportunities
Expand into new gaming genres and platforms
Leverage community feedback for game development and marketing
Explore strategic partnerships and collaborations
Threats
Changing player preferences and market trends
Increased competition from both new and established game developers
Potential negative impact of regulations on in-app purchases
Making Fun operates in the mobile gaming industry, specifically within the genres of RPG, CCG, and hidden object games.
Market Growth Stage
Pace of Market Growth
Making Fun Target Audience
Geographic Insights
Making Fun sees a diverse global user base, with the US being the strongest market, followed by significant presence in Brazil and Russia. Emerging markets like Germany and the UK also show promise.
Top Countries
United States
35% market share
Brazil
15% market share
Russia
10% market share
Germany
8% market share
United Kingdom
7% market share
Making Fun Audience Segments
Making Fun's target audience is likely gamers who enjoy free-to-play mobile games with optional in-app purchases. Their games appeal to a global audience, with specific mentions of players in South America and Eastern Europe. They also seem to target players who enjoy engaging with a dedicated community.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Making Fun
Personalized User Onboarding
This strategy will help engage and retain users by providing tailored onboarding experiences based on their individual preferences, boosting engagement and app usage.
Learn moreContent-Specific Call-to-Action Optimization
By tailoring call-to-actions to the specific content users are interacting with, this strategy will increase conversion rates and drive users towards desired actions, such as downloads or in-app purchases.
Learn moreUser Activity Summary Emails
This strategy helps re-engage users by sending personalized emails summarizing their recent game activity, encouraging them to return and continue playing.
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