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Making Fun

Making Fun is an independent game developer and publisher known for their hit mobile RPG, Eternium. They are headquartered in the San Francisco Bay Area and have a global team. They specialize in developing free-to-play mobile games with a focus on high-quality graphics, engaging gameplay, and strong community interaction.

Company : Making Fun

Industry : Mobile GamingGame DevelopmentRPG Games

Major Markets

United States flagUnited States
Brazil flagBrazil
Russia flagRussia

Key Competitors

Plarium
Scopely
Zynga

Making Fun Key Value propositions

Engaging Gameplay
High-Quality Graphics
Strong Community
Free-to-Play Model

Making Fun SWOT Analysis

Strengths

Strong portfolio with hit title EterniumFocus on high-quality graphics and gameplayActive and engaged community

Weaknesses

Reliance on free-to-play model with in-app purchasesCompetition from established players in the mobile gaming marketPotential dependence on a single hit title for revenue

Opportunities

Expand into new gaming genres and platformsLeverage community feedback for game development and marketingExplore strategic partnerships and collaborations

Threats

Changing player preferences and market trendsIncreased competition from both new and established game developersPotential negative impact of regulations on in-app purchases

Top Marketing Strategies for Making Fun

Personalized User Onboarding

This strategy will help engage and retain users by providing tailored onboarding experiences based on their individual preferences, boosting engagement and app usage.

Content-Specific Call-to-Action Optimization

By tailoring call-to-actions to the specific content users are interacting with, this strategy will increase conversion rates and drive users towards desired actions, such as downloads or in-app purchases.

User Activity Summary Emails

This strategy helps re-engage users by sending personalized emails summarizing their recent game activity, encouraging them to return and continue playing.

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Making Fun User Persona

Making Fun Geographic and Demographic Insights

Geographic Insights: Making Fun sees a diverse global user base, with the US being the strongest market, followed by significant presence in Brazil and Russia. Emerging markets like Germany and the UK also show promise.

Top Countries

  • United States flag

    United States

    35%

  • Brazil flag

    Brazil

    15%

  • Russia flag

    Russia

    10%

  • Germany flag

    Germany

    8%

  • United Kingdom flag

    United Kingdom

    7%

Demographic Insights: Making Fun's target audience consists primarily of males aged 18-34, reflecting the typical demographic for mobile gaming.

Age Distribution

Gender Distribution

Making Fun Socio-economic Profile

Household and Income Insights: The target audience mostly falls under middle-income groups living in households of 2-4 people, suggesting potential spending power on in-app purchases.

Educational and Employment Insights: A majority of Making Fun's users are employed full-time or part-time and have some college or university education, aligning with a tech-savvy user base.

Households Size

Income Distribution

Education Level

Employment Status

Making Fun Behavioral Insights

Interest-Based Insights: Users show strong interest in mobile games, with additional passions for esports, streaming, anime, cosplay, technology, and fantasy literature.

Technology and Social Media Usage: Players predominantly use Android devices and engage heavily on YouTube, Instagram, and TikTok, highlighting the importance of video content and social engagement.

Interests

mobile gamesesportsstreaminganimecosplaytechnologyfantasy literature

Device Breakdown

Social Media Usage

Making Fun Top Competitors

Competitor
Estimated market share
Top domains
Plarium35.2%RPG, Strategy, Mobile
Scopely25.8%Mobile Gaming, Free-to-Play, Social Casino
Zynga19%Social Games, Casual Games, Mobile

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