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Major Markets
United States
Brazil
GermanyKey Competitors
Making Fun Top Products
Brand Positioning
Making Fun is positioned as a veteran game developer and publisher, delivering engaging, high-quality ARPGs and HOGs with a strong emphasis on community, fair play, and innovation, including pioneering Web3 gaming experiences.
Customer Sentiments
Customer sentiment is largely positive, evidenced by Eternium's 4.8+ star rating and 42+ million downloads, indicating high satisfaction with quality and engagement. The existence of 'Supporters' also suggests a dedicated and appreciative fan base willing to invest.
Making Fun Key Value Propositions
Making Fun's core value proposition is delivering high-quality, engaging gameplay through clever mechanics, beautiful art, and rich narratives. They distinguish themselves by fostering strong community collaboration, ensuring fair competitive experiences, and embracing innovative technologies like blockchain for player ownership.
Making Fun SWOT Analysis
Strengths
Experienced developer with strong portfolio (Eternium 42M+ downloads).
Community-centric approach fosters loyalty and engagement.
Diversified portfolio across ARPG, HOG, and Web3 gaming.
Weaknesses
Reliance on existing successful titles for brand recognition.
Monetization strategy not explicitly detailed, potential over-reliance on IAPs.
Competition in Web3 gaming space is rapidly intensifying.
Opportunities
Expand into the growing Web3 gaming market with blockchain Eternium.
Leverage global team for diverse talent and market reach.
Develop new multiplayer ARPGs (Astera) to capture new segments.
Threats
Intense competition from established and indie game developers.
Rapidly evolving mobile and blockchain gaming trends require constant adaptation.
Negative perception or volatility in the NFT/crypto market could impact Web3 titles.
Market Growth Stage
Pace of Market Growth
Making Fun Target Audience
Geographic Insights
Making Fun has a global reach, with significant user bases in North America, South America, and Europe, reflecting a diverse international appeal for their games.
Top Countries
United States
20.5% market share
Brazil
10.2% market share
Germany
7.8% market share
Canada
6.5% market share
South Korea
5.1% market share
Making Fun Audience Segments
The Core ARPG Enthusiast
18-35 years
Male • Female
North America • Europe • Asia
The Casual Hidden Object Solver
25-55 years
Male • Female
Global
The Web3 Gaming Pioneer
20-30 years
Male • Female
Global Tech Hubs
The Engaged Community Supporter
25-45 years
Male • Female
North America • Western Europe • Australia
The Emerging Market Gamer
16-24 years
Male • Female
South America • Eastern Europe • Asia
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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