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Industry Landscape
The video game industry is dynamic and rapidly evolving, driven by innovation in mobile, PC, and emerging Web3 technologies. Mobile gaming continues to dominate in terms of revenue and accessibility, while new trends like blockchain integration and digital ownership are shaping the future. Competition is intense, requiring constant adaptation and a focus on community engagement and quality content to thrive.
Total Assets Under Management (AUM)
Video Game Industry Revenue in United States
~56.4 billion USD (2023)
(1.3% CAGR)
- Console games experienced a decline.
- Mobile games showed slight growth.
- PC games maintained stable performance.
Total Addressable Market
184 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Blockchain Gaming (Web3 Gaming)
Blockchain technology is enabling true digital ownership of in-game assets (NFTs) and new play-to-earn economic models, fundamentally changing how players interact with and monetize their gaming experiences.
AI in Game Development
Artificial Intelligence is increasingly used for procedural content generation, smarter NPCs, personalized player experiences, and optimizing game development workflows, enhancing immersion and efficiency.
Cloud Gaming/Game Streaming
Cloud gaming allows players to stream high-fidelity games across various devices without powerful local hardware, expanding accessibility and potentially shifting monetization models to subscriptions or usage-based fees.
Impactful Policy Frameworks
FTC Endorsement Guides (2023 Update)
The Federal Trade Commission (FTC) updated its Endorsement Guides in 2023, clarifying disclosure requirements for influencers, sponsored content, and consumer testimonials, particularly for digital products.
This policy requires Making Fun to ensure transparent disclosure in marketing and influencer collaborations, especially concerning Web3 features or in-game purchases.
California Age-Appropriate Design Code Act (CA AADC, 2023)
The CA AADC, effective July 1, 2024, mandates that online services likely to be accessed by children under 18 implement specific design standards to protect their privacy and well-being.
Making Fun may need to assess and adjust their game design and data collection practices to comply with youth privacy and safety requirements for players in California.
State-Level Regulations on Loot Boxes and Gambling (Ongoing)
Several U.S. states are exploring or enacting legislation to regulate loot boxes in video games, often categorizing them as a form of gambling or requiring clear disclosure of odds.
Making Fun's monetization strategies, particularly any 'gacha' or loot box mechanics, could face increased scrutiny and potential restrictions or mandatory disclosures in various states.
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