Top Marketing Strategies for MakeMyTrip

MakeMyTrip User Persona

Name:

Aisha Sharma

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

• To plan a surprise getaway for her husband's 30th birthday to a tropical destination with exciting activities and luxurious accommodation
• To maximize her travel budget by finding affordable flights and hotels without compromising on comfort and quality
• To document and share her travel experiences on social media with visually appealing photos and videos to inspire others

Frustrations

• Finding time to research and plan a trip amidst her busy work schedule
• Comparing prices and deals across multiple websites and airlines can be overwhelming and time-consuming
• Ensuring the chosen destination and activities align with her husband's preferences and create memorable experiences

Name:

Rahul Kapoor

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

IT

Education :

B.Tech, Computer Science

Preferred platforms

GOALS

• To book a solo backpacking trip across Southeast Asia for a month, exploring diverse cultures and trying local cuisines
• To find safe and reliable transportation and accommodation options that fit his budget
• To stay connected with family and friends back home while traveling, sharing updates and experiences

Frustrations

• Dealing with unexpected flight delays or cancellations that disrupt his itinerary
• Language barriers and navigating unfamiliar places can be challenging
• Managing expenses and sticking to a tight budget while traveling for an extended period

Name:

Priya Patel

Age :

55

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

M.Ed, Education

Preferred platforms

GOALS

• To plan a family vacation during the summer holidays to visit relatives living abroad and explore a new country together
• To find comfortable and convenient accommodation options suitable for a multi-generational family with varying needs
• To create lasting memories with her family through shared experiences and quality time together

Frustrations

• Finding affordable flights and travel deals during peak season
• Coordinating travel logistics for a large group with different schedules and preferences
• Ensuring the safety and well-being of her family, especially when traveling with elderly parents or young children

MakeMyTrip Geographic and Demographic Insights

Geographic Insights: MakeMyTrip's primary market is India, followed by the United States and the United Arab Emirates. The platform attracts users from North America, Asia, and the Middle East.

Demographic Insights: MakeMyTrip's target audience consists mainly of millennials and Gen X, with a slightly higher male representation.

MakeMyTrip Socio-economic Profile

Household and Income Insights: MakeMyTrip caters to a mix of income levels, with a focus on middle-income households. The platform appeals to couples and families planning their travels.

Educational and Employment Insights: MakeMyTrip's user base largely comprises employed individuals with college or university degrees, reflecting a tech-savvy and financially independent demographic.

MakeMyTrip Behavioral Insights

Interest-Based Insights: MakeMyTrip users show diverse interests, including travel, food, technology, entertainment (movies and music), sports, and fashion.

Technology and Social Media Usage: MakeMyTrip users are active on social media, particularly YouTube and Instagram. They prefer mobile devices, with a slight preference for Android.

MakeMyTrip Top Competitors