Find stats on top websites
Executive Summary
MakeMyTrip is a leading online travel agency offering flight booking, hotel reservations, and holiday packages. They focus on providing competitive airfares, exclusive discounts, and a seamless online booking experience through their website and mobile app. Established in 2000, MakeMyTrip boasts over 5 million satisfied customers.
Industries
Major Markets
India
United States
United Arab EmiratesKey Competitors
MakeMyTrip Top Products
Brand Positioning
Customer Sentiments
MakeMyTrip Key Value Propositions
MakeMyTrip SWOT Analysis
Strengths
Strong brand recognition and customer base in India.
Wide range of travel products and services.
User-friendly website and mobile app.
Weaknesses
Dependence on the Indian market.
Competition from global players.
Price sensitivity of customers.
Opportunities
Expansion into new international markets.
Partnerships with airlines and hotels.
Development of innovative travel technologies.
Threats
Economic downturn affecting travel demand.
Fluctuations in currency exchange rates.
Increasing competition from metasearch engines and travel aggregators.
MakeMyTrip operates in the Travel and Tourism industry. They specialize in online travel services, including flight booking, hotel reservations, and holiday packages.
Market Growth Stage
Pace of Market Growth
MakeMyTrip Target Audience
Geographic Insights
MakeMyTrip's primary market is India, followed by the United States and the United Arab Emirates. The platform attracts users from North America, Asia, and the Middle East.
Top Countries
India
60% market share
United States
20% market share
United Arab Emirates
10% market share
United Kingdom
5% market share
Canada
5% market share
MakeMyTrip Audience Segments
MakeMyTrip's target audience is geographically diverse, encompassing customers from the USA, UAE, and India. They cater to travelers seeking flights originating from these countries and offer international flight routes connecting major cities globally.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor MakeMyTrip
Leverage Influencer Marketing
Partner with travel bloggers and influencers to create engaging content showcasing MakeMyTrip's offerings and targeting their audience. This strategy will increase brand awareness and generate leads from a niche audience highly interested in travel.
Learn morePersonalized Price Alerts and Promotions
Utilize user data to send targeted price alerts and promotions for flights based on their past searches and preferences. This strategy will enhance customer engagement and drive conversions by offering relevant deals at the right time.
Learn moreLoyalty Program Expansion
Expand the MyRewardsProgram to include tiered benefits, exclusive discounts, and early access to special deals. This strategy will incentivize repeat bookings and foster customer loyalty, leading to increased revenue and retention.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
