Find stats on top websites
Major Markets
India
United Arab Emirates
SingaporeKey Competitors
Select a competitor
Goibibo
EaseMyTrip
Yatra
Top Marketing Channels
Goibibo
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: GoCash campaigns, Festival discounts, Influencer collaborations
- Search Engine Marketing (SEM)
- Examples: Google Ads, Bing Ads, Keywords like 'cheap flights', 'hotel deals'
- Campaigns: Seasonal travel deals, Last-minute offers, Destination-specific promotions
- Email Marketing
- Examples: Promotional newsletters, Personalized travel recommendations, Abandoned cart reminders
- Campaigns: Flash sales, Loyalty program benefits, Upcoming holiday packages
Top Sales Channels
- Online Booking Platform
- Website, Mobile App, Desktop site
- Exclusive app-only discounts, First-time user offers, Bundle deals (flight+hotel)
- Partnerships & Alliances
- Bank offers, Airline tie-ups, Hotel chains collaborations
- Credit card discounts, Frequent flyer miles redemption, Co-branded promotions
- Customer Service & Support
- Live chat, Call center, FAQ section
- 24/7 support assurance, Easy cancellation and refund process, Dedicated customer success team
MakeMyTrip SWOT Analysis
Strengths
Strong brand presence in India
extensive network of hotels and airlines
user-friendly mobile app.
Weaknesses
Reliance on promotional offers for customer acquisition
potential for customer service issues during peak seasons
intense competition from other OTAs.
Opportunities
Expanding into tier-2 and tier-3 cities
leveraging AI for personalized recommendations
strategic partnerships with local tourism boards.
Threats
Aggressive pricing by new entrants
economic downturn impacting travel spending
changes in airline and hotel commission structures.
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