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MakeMyTrip Target Audience

MakeMyTrip's target audience is geographically diverse, encompassing customers from the USA, UAE, and India. They cater to travelers seeking flights originating from these countries and offer international flight routes connecting major cities globally.

User Segments

MakeMyTrip Geographic Distribution

MakeMyTrip's primary market is India, followed by the United States and the United Arab Emirates. The platform attracts users from North America, Asia, and the Middle East.

Top Countries

India flag

India

60%
United States flag

United States

20%
United Arab Emirates flag

United Arab Emirates

10%
United Kingdom flag

United Kingdom

5%
Canada flag

Canada

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

MakeMyTrip caters to a mix of income levels, with a focus on middle-income households. The platform appeals to couples and families planning their travels.

Employment Status

Income Distribution

Education Level

MakeMyTrip Behavior Analysis

Behavior Profile

Device Breakdown

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