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MakeMyTrip Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Senior Marketing Manager
Education: Master's Degree, Marketing
Age: 30
Gender: Male
Occupation: Software Engineer Lead
Education: Bachelor's Degree, Computer Science
Age: 25
Gender: Female
Occupation: Management Consultant
Education: Master's Degree, Business Administration
Amelia Chen
Goals
- Advance into a director-level position within the next three years
- Expand professional network with industry leaders and potential mentors
- Successfully launch and scale a new product marketing campaign.
Pain Points
- Lack of time for strategic planning due to day-to-day operational tasks
- Difficulty in finding relevant and impactful professional development opportunities
- Managing a large team while also handling individual responsibilities.
MakeMyTrip Geographic Distribution
MakeMyTrip's primary market is India, accounting for 85% of users. Significant presence also in UAE and Singapore, with smaller shares in US and UK, indicating an Indian diaspora and outbound travel focus.
Top Countries
India
United Arab Emirates
Singapore
United States
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 3-4 person households, indicating family or small group travel. The majority fall into the medium-income bracket, reflecting a focus on value.
Employment Status
Income Distribution
Education Level
MakeMyTrip Behavior Analysis
Behavior Profile
Device Breakdown
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